Assignment 2
How relationship marketing is used, and
its effects on a business Unit 29 Relationship
Marketing
Amy Louisa Riley
RIL19005542
, Relationship Marketing Method used by
Amazon
Amazon Subscribe and Save
-Offers up to 15% discount by scheduling repeat deliveries
-No sign up fee, cancellation at any time
-Time saving and convenient, Flexible and easy
-Creates brand loyalty Personalised marketing
- Requirement for users to create a personal acco
making it easier to apply big data analytics.
Amazon global - keep track of orders, future purchases, selling on
- Shipping to over 100 countries ongoing basis to consumers.
- Rapid delivery times
- Excellent distribution centred network
- Creates global brand awareness, positive image,
customer satisfaction
How relationship marketing is used, and
its effects on a business Unit 29 Relationship
Marketing
Amy Louisa Riley
RIL19005542
, Relationship Marketing Method used by
Amazon
Amazon Subscribe and Save
-Offers up to 15% discount by scheduling repeat deliveries
-No sign up fee, cancellation at any time
-Time saving and convenient, Flexible and easy
-Creates brand loyalty Personalised marketing
- Requirement for users to create a personal acco
making it easier to apply big data analytics.
Amazon global - keep track of orders, future purchases, selling on
- Shipping to over 100 countries ongoing basis to consumers.
- Rapid delivery times
- Excellent distribution centred network
- Creates global brand awareness, positive image,
customer satisfaction
