Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception
These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.
Geschreven voor
- Instelling
- Towson University
- Vak
- Consumer Behavior Analysis (MKTG425)
Documentinformatie
- Geüpload op
- 16 februari 2022
- Aantal pagina's
- 3
- Geschreven in
- 2021/2022
- Type
- College aantekeningen
- Docent(en)
- Hoff
- Bevat
- Class 3
Onderwerpen
-
marketing
-
business
-
consumer behavior
-
perception
-
3 stages of perception
-
attention
-
interpretation
-
exposure
-
sensory stimuli
-
sensory receptors
-
perceptual positioning
-
schema
-
consumer behavior analysis