STUDY OF THE
EFFECTIVENESS OF
ONLINE MARKETING ON
INTEGRATED
MARKETING
COMMUNICATION
i
, DECLARATION
I hereby declare that the dissertation titled “Study Of The Effectiveness Of Online
Marketing On Integrated Marketing Communication” Submitted for the Award of
Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University,
School of Management, Navi Mumbai; is my original work and the dissertation has
not formed the basis for the award of any degree, associateship, fellowship or any
other.
The material borrowed from similar titles other sources and incorporated in the
dissertation has been duly acknowledged.
I understand that I myself could be held responsible and accountable for plagiarism, if
any, detected later on.
The research papers published based on the research conducted out of the course of
the study are also based on the study and not borrowed from other sources.
Date: Signature of the student
Enrollment no. DYP-M.Phil-126090008
ii
, CERTIFICATE
This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online
Marketing On Integrated Marketing Communication is the bona-fide research
work carried out by Ms. Amruta Vijay Pawar, student of M.Phil., at D.Y. Patil
University, School of Management, Navi Mumbai, in partial fulfillment of the
requirements for the award of the Degree of M. Phil. and that the dissertation has not
formed the basis for the award previously of any degree, diploma, associateship,
fellowship or any other similar title.
Place: Navi Mumbai
Date:
Signature of the HOD Signature of Guide
Prof. Dr. R. Gopal Prof. Dr. R. Gopal
iii
, ACKNOWLEDGEMENT
I am thankful to D.Y. Patil University’s School of Management for giving me an
opportunity to pursue M Phil.
I would also like to thank my guide and my perpetual source of inspiration Prof. Dr.
R.Gopal for his valuable mentoring and inputs. His constant support and invaluable
advice has always guided me towards the right direction. He helped me to know
various phenomenons related to the research practices which further gave an impetus
to channelize my study in an appropriate way. I sincerely thank him for his treasured
guidance without which this dissertation would have never been possible.
I am also grateful to Dr. Madhukar Dalvi for helping me with his valuable guidance in
constructing software programs for my dissertation.
I won’t miss this opportunity to give credit to the sources both primary & secondary
for adding valuable inputs to my dissertation. I also thank the administrative staff, the
library staff & the computer lab staff of D.Y. Patil University, School of Management
for providing reference material required in my research work.
Lastly, I express my deep sense of gratitude to the almighty, my family, friends &
colleagues who have directly and indirectly helped me in this dissertation.
--------------------------
Signature of Student
iv
EFFECTIVENESS OF
ONLINE MARKETING ON
INTEGRATED
MARKETING
COMMUNICATION
i
, DECLARATION
I hereby declare that the dissertation titled “Study Of The Effectiveness Of Online
Marketing On Integrated Marketing Communication” Submitted for the Award of
Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University,
School of Management, Navi Mumbai; is my original work and the dissertation has
not formed the basis for the award of any degree, associateship, fellowship or any
other.
The material borrowed from similar titles other sources and incorporated in the
dissertation has been duly acknowledged.
I understand that I myself could be held responsible and accountable for plagiarism, if
any, detected later on.
The research papers published based on the research conducted out of the course of
the study are also based on the study and not borrowed from other sources.
Date: Signature of the student
Enrollment no. DYP-M.Phil-126090008
ii
, CERTIFICATE
This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online
Marketing On Integrated Marketing Communication is the bona-fide research
work carried out by Ms. Amruta Vijay Pawar, student of M.Phil., at D.Y. Patil
University, School of Management, Navi Mumbai, in partial fulfillment of the
requirements for the award of the Degree of M. Phil. and that the dissertation has not
formed the basis for the award previously of any degree, diploma, associateship,
fellowship or any other similar title.
Place: Navi Mumbai
Date:
Signature of the HOD Signature of Guide
Prof. Dr. R. Gopal Prof. Dr. R. Gopal
iii
, ACKNOWLEDGEMENT
I am thankful to D.Y. Patil University’s School of Management for giving me an
opportunity to pursue M Phil.
I would also like to thank my guide and my perpetual source of inspiration Prof. Dr.
R.Gopal for his valuable mentoring and inputs. His constant support and invaluable
advice has always guided me towards the right direction. He helped me to know
various phenomenons related to the research practices which further gave an impetus
to channelize my study in an appropriate way. I sincerely thank him for his treasured
guidance without which this dissertation would have never been possible.
I am also grateful to Dr. Madhukar Dalvi for helping me with his valuable guidance in
constructing software programs for my dissertation.
I won’t miss this opportunity to give credit to the sources both primary & secondary
for adding valuable inputs to my dissertation. I also thank the administrative staff, the
library staff & the computer lab staff of D.Y. Patil University, School of Management
for providing reference material required in my research work.
Lastly, I express my deep sense of gratitude to the almighty, my family, friends &
colleagues who have directly and indirectly helped me in this dissertation.
--------------------------
Signature of Student
iv
