100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten 4.2 TrustPilot
logo-home
College aantekeningen

Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942

Beoordeling
4,0
(1)
Verkocht
1
Pagina's
26
Geüpload op
09-12-2021
Geschreven in
2021/2022

lecture notes of the management part of Management and Marketing. All 8 management lectures included. Live lectures, slides and the book are all included in this summary

Instelling
Vak










Oeps! We kunnen je document nu niet laden. Probeer het nog eens of neem contact op met support.

Gekoppeld boek

Geschreven voor

Instelling
Studie
Vak

Documentinformatie

Geüpload op
9 december 2021
Aantal pagina's
26
Geschreven in
2021/2022
Type
College aantekeningen
Docent(en)
Verena otter, jasmina ruger
Bevat
Alle colleges

Onderwerpen

Voorbeeld van de inhoud

BMO- Management
W1 Tuesday
1: Management and the Environment

What is an organization?
Goal orientation:
organizations are geared towards specific purposes. These purposes do not have to be identical with
the personal purposes of the organization members. This does not imply that the purposes pursued
must be in a consistent order with one another.
Division of labour/ tasks:
organizations consist of several people whose task activities are divided and linked according to an
intended rational pattern
Permanent boundaries:
organizations have boundaries that allow for differentiating between the organizational inner and
outer world




Framework for analysing the environment of an organization:




Macro- environment:
PESTEL-analysis:  evaluates the effects of external influencing factors on your own company
- P (political)
- E (economic)
- S (social)
- T (technological)
- E (ecological)
- L (legal)

,External/ macro-environment  refers to factors, forces, situations and events outside the
organisation that affects it performance. (Includes these components:)
 Economic: interest rates, inflation, employment/unemployment rates, disposable income
levels, stock market fluctuations and business cycle stages
 Demographic: trends in population characteristics such as age, race, gender, education level,
geographic location and family composition
 Technological: scientific or industrial innovations
 Sociocultural: societal and cultural factors such as values, attitudes, trends, traditions,
lifestyles, beliefs, tastes and patterns of behaviour
 Political/legal: federal, state and local laws, as well as laws of other countries and global
laws. Also includes a country’s political conditions and stability
 Global: encompasses those issues associated with globalization and a world economy
(volcano eruption, political instability, terrorist attack, etc.)

Porters 5-forces analysis:




SWOT- analysis  connecting the environment and the firm




Stakeholders: are all actors that have an interest in the organization and can either affect or be
affected by its goals, decisions and actions
(shareholders: aandeelhouders)

, Stakeholder-management steps:
1. Identifying stakeholders and their interests
2. Evaluating stakeholders and their importance
3. Implementing measures towards specific
stakeholder groups and single stakeholders




To whom do companies feel mainly
responsible: employees, shareholders,
customers




SWOT-analysis leads to internal decision making



2: Organisational decision-making and managing change

Decision making
Problem: is a gap between existing and desired state  a problem is subjective, not everyone sees
something as a problem
Problem identification: comparison between current reality and some standard (e.g.: past
performance, previously set goals)

Decision making process:
1. Identifying problem  compare current reality and desired state
2. Identifying criteria  factors that are relevant for the decision (e.g.: cost, time, risk)
3. Weighting criteria
4. Developing alternatives  list alternatives that could solve the problem
5. Analysing alternatives  compare with previously set criteria and weights
6. Selecting alternatives  Choose alternatives that are most likely to solve the problem
7. Implementing alternatives  put decision in action, who is affected and are they
committed?
8. Evaluating outcome  reflect, was the desired result achieved?

Common decision-making errors and bias:
- Overconfidence: unrealistically positive views of yourself
- Immediate gratification: wanting immediate rewards
- Anchoring effect: fixate on initial information – fail to adjust to new info later
- Selective perception: seeing what you want to see – ignoring opposing views
€5,39
Krijg toegang tot het volledige document:

100% tevredenheidsgarantie
Direct beschikbaar na je betaling
Lees online óf als PDF
Geen vaste maandelijkse kosten

Maak kennis met de verkoper
Seller avatar
amelie93
4,0
(1)

Beoordelingen van geverifieerde kopers

Alle reviews worden weergegeven
2 jaar geleden

4,0

1 beoordelingen

5
0
4
1
3
0
2
0
1
0
Betrouwbare reviews op Stuvia

Alle beoordelingen zijn geschreven door echte Stuvia-gebruikers na geverifieerde aankopen.

Maak kennis met de verkoper

Seller avatar
amelie93 Wageningen University
Volgen Je moet ingelogd zijn om studenten of vakken te kunnen volgen
Verkocht
1
Lid sinds
3 jaar
Aantal volgers
1
Documenten
1
Laatst verkocht
2 jaar geleden

4,0

1 beoordelingen

5
0
4
1
3
0
2
0
1
0

Recent door jou bekeken

Waarom studenten kiezen voor Stuvia

Gemaakt door medestudenten, geverifieerd door reviews

Kwaliteit die je kunt vertrouwen: geschreven door studenten die slaagden en beoordeeld door anderen die dit document gebruikten.

Niet tevreden? Kies een ander document

Geen zorgen! Je kunt voor hetzelfde geld direct een ander document kiezen dat beter past bij wat je zoekt.

Betaal zoals je wilt, start meteen met leren

Geen abonnement, geen verplichtingen. Betaal zoals je gewend bent via Bancontact, iDeal of creditcard en download je PDF-document meteen.

Student with book image

“Gekocht, gedownload en geslaagd. Zo eenvoudig kan het zijn.”

Alisha Student

Veelgestelde vragen