Summary CORPORATE SOCIAL RESPONSIBILITY
In the business world, the financial bottom-line and shareholder return on investment have long been the main drivers for companies in measuring their success. During the 1950s and 1960s, the concept of Corporate Social Responsibility and corporate citizenship emerged as an alternative priority for organisations to consider.
Geschreven voor
- Instelling
- University Of Southern California
- Vak
- COMMUNICATION AND PUBLIC RELATIONS
Documentinformatie
- Geüpload op
- 31 mei 2021
- Aantal pagina's
- 4
- Geschreven in
- 2020/2021
- Type
- Samenvatting
Onderwerpen
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public relations
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csr
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csr
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pr
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corporate social responsibility
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coporatesocial responsibility
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