TOPIC 4 – MISSION, VISION AND
STRATEGY
PLANNING
Why?
Coordinate actions
Stimulate actions
Set standards
Be able to measure
Able to adjust
Affective planning according tot he SMART framework
Specific (add a quantitative element)
Measurable (tool)
Acceptable (for person that gets the goal)
Realistic
Time-based (a starting point and an end date)
3 planning levels
1. Top management strategical planning
2. Middle management tactical planning
3. Operational management operational planning
Long-term Medium-term Short- term
Topmanagem Middle Operational
ent management
Intermediary management
Plans and
End =
divides the
responsibility communicati
work
on
Strategical Operational
Tactical plans
plans plans
Strategical plans (top)
, - Apply to the entire organisation
- Establish the overall objectives
- Timeframe = minimum 5 years
Medium-term plans (middle)
- Translation of long-term plans into 1-2 year plans
- Supported- communicated by middle managers
Short-term, day to day plans (operational)
- Translation of long-term into daily business practice
Ex
Vision
- Dream – picture of the future in an ideal situation (how will the company’s
products or services change the world)
- LT
- Global direction
Mission (statement)
- Identity – your DNA
- Core values
- Competitive advantage (other than, better than)
STRATEGY
PLANNING
Why?
Coordinate actions
Stimulate actions
Set standards
Be able to measure
Able to adjust
Affective planning according tot he SMART framework
Specific (add a quantitative element)
Measurable (tool)
Acceptable (for person that gets the goal)
Realistic
Time-based (a starting point and an end date)
3 planning levels
1. Top management strategical planning
2. Middle management tactical planning
3. Operational management operational planning
Long-term Medium-term Short- term
Topmanagem Middle Operational
ent management
Intermediary management
Plans and
End =
divides the
responsibility communicati
work
on
Strategical Operational
Tactical plans
plans plans
Strategical plans (top)
, - Apply to the entire organisation
- Establish the overall objectives
- Timeframe = minimum 5 years
Medium-term plans (middle)
- Translation of long-term plans into 1-2 year plans
- Supported- communicated by middle managers
Short-term, day to day plans (operational)
- Translation of long-term into daily business practice
Ex
Vision
- Dream – picture of the future in an ideal situation (how will the company’s
products or services change the world)
- LT
- Global direction
Mission (statement)
- Identity – your DNA
- Core values
- Competitive advantage (other than, better than)
