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1 Exam (elaborations) Mmc 2000 Florida State University -UCF MMC 2004 - Final Exam Study Guide 2 Exam (elaborations) Mmc 2000 Florida State University -MMC2000 (FSU) Chapter 15 3 Exam (elaborations) Mmc 2000 Florida State University -MC 2000 Tad Odell LSU 4 Exam (elaborations) Mmc 2000 Florida State University -MC 2000 Test 1 Tad Odell fully sol

Mmc 2000 Florida State University -UCF MMC 2004 - Final Exam Study GuidePhilo T. Farnsworth invented which of the following? - correct answer The basic technology for television When the VCR first came out, broadcasters and movie studios saw it as a threat and tried to make home recording illegal. - correct answer True Network affiliates are which of the following? - correct answer Local broadcast stations that carry network programming Television networks cannot require their affiliate...

Mmc 2000 Florida State University -MMC2000 (FSU) Chapter 15Development of Global Media: Almost from the very start, _______ were broadcast internationally. - correct answer radio signals In mid-1920s _______ was used by the Netherlands, Great Britain, and Germany to connect with their various colonies including Africa, Asia, and the middle east. - correct answer short-wave radio When high frequencies reflect, or skip, off the ionosphere, producing sky waves that can travel vast distances...

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? ...

Mmc 2000 Florida State University -MC 2000 Test 1 Tad Odell fully solvedWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls...

Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) ...

Mmc 2000 Florida State University -FSU MMC 2000 Exam 2 (Chapters: 5, 6, 7, and 8) well answeredMagazines were a favorite of the __________ by the __________. (ch.5) - correct answer British elite, mid 1700's The two colonial printers in "the new world" were _________ and___________. (ch.5) - correct answer Andrew Bradford, Benjamin Franklin. In ____________, Andrew Bradford published __________ in ______________. (ch.5) - correct answer 1741, American Magazine, Philadelphia. Also in ...

Mmc 2000 Florida State University -MMC 2000 exam 3 with correct answers how much do US advertisers spent a year - correct answer 500 billion how many commercial messages do we encounter a day - correct answer 5000 the weekly news - correct answer 1625, first magazine printed with ads in England and made its way to the colonies Pennsylvania Gazette - correct answer ben franklin bought it and sold ad space in it in 1735, first ad business in the US what brought expansion to advertisin...

MMC 2000 Chapter 13 questions with complete solutionsMisperceptions of Media - correct answer 1. Not real and people know it's not real 2. only play/entertainment 3. just a reflection of society 4. only reinforces existing beliefs/values 5. if it impacts anything, its trivial things Is whether or not media affects individuals/society an opinion of science? - correct answer Social Science Research; in what ways? how much? under what conditions? Debates over media influence have been sh...

Mmc 2000 Florida State University -MMC2000 Exam 1 FSU well solvedThe 1st newspaper originated in... - correct answer Ancient Rome Gutenberg Press - correct answer -1440s - Wasn't the first 1st printing press. Was a faster printing press than China. Still a rather slow process though. -" The beater" & "The puller". Acta Diurna (Actions of the Day) - correct answer Newspapers have been around since the days of Caesar. The first paper is regarded to be the Acta Diurna (Actions of the D...