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Marketing - ALL STUDY MATERIALS COVERED
- Notes de cours • 93 pages • 2023
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This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
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Endterm Practice Marketing
- Examen • 6 pages • 2023 Très apprécié
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Old exam questions
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
- Resume • 24 pages • 2020
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Disponible en pack
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
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Marketing Midterm Summary A Framework for Marketing Management
- Resume • 16 pages • 2020
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
- Resume • 11 pages • 2020
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
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Marketing Book Summary & Lecture Notes - GRADE 8,5
- Pack • 2 éléments • 2021
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- 10,49 €
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Strategic Marketing, MKSE, samenvatting
- Resume • 16 pages • 2018
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Disponible en pack
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Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek.
The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
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Summary Chapter 1- 9: Marketing Management
- Resume • 42 pages • 2020
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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Marketing: Readings and Lectures FULL SUMMARY
- Pack • 2 éléments • 2021
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Readings and Lectures Marketing (2020/21)
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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Resume • 66 pages • 2020
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Disponible en pack
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
- Examen • 4 pages • 2021
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- 2,99 €
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Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
- Resume • 55 pages • 2020
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A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
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