Marketing Communications résumés

Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.

A summary of the book

This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.

Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.

This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.

Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.

Introduction

chapter 7

Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes

Korte samenvatting met alle onderwerpen voor tentamen.