Guides d'étude, Notes de cours & Résumés

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Target customers Correct Answer: Customers based on a predefined geographic boundary Market segmentation Correct Answer: Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct Answer: Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, co...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Functional Level Departments Correct Answer: -Info Systems -Finance -Research Development -Marketing -Manufacturing Operations -Human Resources corporate level Correct Answer: represents the overall strategy for the entire org. strategic business unit Correct Answer: is a subsidiary, division, or unit of an organization Strategic Planning Correct Answer: the __________ process commences at corporat...

MARKETING MANAGEMENT 3 EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ When a customer invovlvement is high Correct Answer: When do consumers want to learn more about a product Long term memory Correct Answer: With repetition and elaboration, associations can get into high Correct Answer: Customer involvement is __________ on B2C specialty purchases Identifying their product with a certain level of needs Correct Answer: Marketers use Maslows hierarchy of need by Cl...

MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ star Correct Answer: Fast growing market leader cash cow Correct Answer: Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Correct Answer: Shows rapid growth but poor profit margins. Low market share in high growth industry dog Correct Answer: Low growth potential and a small market shar...

MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Customers Correct Answer: What is today's marketplace focused more on? Customer and Comapany Correct Answer: _____ and _______ are the central players in the marketing exchange 5C's, STP, 4C's Correct Answer: Which order is correct for the marketing framework? The 5C's Correct Answer: The first step in the marketing management framework is The pressure to show results Correct Answer: Wha...

MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinio...

MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ suggest solutions to problems Correct Answer: A SWOT analysis of a firm is least likely to distinctive competencies Correct Answer: The activities a firm does better than its competitors are known as political, legal, and ethical Correct Answer: Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board. In the context of situation analysis, which of ...

MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price. Correct Answer: reference ________ price refers to what the consumers feel the product should cost. Correct Answer: fair While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that ...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Metro FM and Star are radio stations in direct competition with each other. The target audience for both radio stations is the same, with most of the stations' income coming from commercials. Which of the following strategies can Star use to differentiate its services from Metro FM? Correct Answer: It can offer content that is not available on Metro FM. Which pair of products can be regarded as substi...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Elmo Corp., a manufacturer of personal computers and printers, recently established an office furniture exporting business. This is an example of _________. Correct Answer: Diversification Phoenix, a popular coffee shop chain in North America, recently opened 400 stores to cater to its rapidly increasing number of patrons. This exemplifies _________. Correct Answer: Market penetration Which of the foll...