These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 2 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...