Cross cultural marketing

Vrije Universiteit Amsterdam (VU)

Voici les meilleures ressources pour passer Cross cultural marketing. Trouvez guides d'étude pour Cross cultural marketing, notes, devoirs et bien plus encore.

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2019 cross culture marketing book lecture summary (Masterson :chapter 1-12, De Mooij: Chapter 1,3,4,6,8,9,11

2019 cross culture marketing book lecture summary (Masterson :chapter 1-12, De Mooij: Chapter 1,3,4,6,8,9,11
Study guide • 52 pages • 2019

It includes books Masterson :chapter 1-12, De Mooij: Chapter 1,3,4,6,8,9,11. It is new book required from 2019.

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Cross-Cultural Marketing Summary 2019
Resume • 56 pages • 2019

Marketing summary of the (new) book for the Cross-Cultural Marketing course: "Global Marketing: Contemporary Theory, Practice and Cases" by Alon et al. Second edition.

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Global Marketing summary 2018
Resume • 54 pages • 2018

Marketing summary of the (new) book for the Cross-Cultural Marketing course: “Global Marketing; Contemporary Theory, Practice and Cases” by Alon et al. Second edition.

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Complete summary of the book chapters+some additional lecture material, Cross Cultural Marketing; International Business Administration 1st year(2018)

Complete summary of the book chapters+some additional lecture material, Cross Cultural Marketing; International Business Administration 1st year(2018)
Resume • 47 pages • 2018

Good luck for the exam!! This summary contains all the necessary material out of the book GLOBAL MARKETING (I. Alon, E. Jaffe, C.Prange, D. Vianelli). It also contains some adittional lecture material

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Cross Cultural Marketing book summary IBA VU

Cross Cultural Marketing book summary IBA VU
Resume • 33 pages • 2018

Summary of the book Global Marketing Contemporary Theory, Practice, and Cases (second edition).

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Marketing Across Cultures 4th edition + lectures

Marketing Across Cultures 4th edition + lectures
Resume • 35 pages • 2017

This document contains a summary of the 4th edition of Marketing Across Culture and the most important parts of the lectures, I've been to quite a lot of them, really. I matched the chapters with the lectures. I summarised the pdf file that I found online, which is not that different from the 6th edition. The file contains quite a lot of visuals and is not too long.