Consumer marketing

This file includes concise answers to article questions that the lecturer explicitly indicated as important for the exam. It helps you understand what the core ideas of each article really are and how to explain them clearly. This document is best used together with my other summary: Consumer Marketing as an extra exam-focused tool to strengen your understanding of the articles and pretare more confidently for exam questions Please note: this is an EXTRA summary.

This summary covers all lectures and required academic articles, clearly structured and fully aligned with the course content. It includes many visual examples (models, figures and diagrams) similary to those used in the exam, making concepts easier to recognize and understand during the test. Based on this summary, I scores an 8.0 on the Consumer Marketing exam.

A summary of the lectures, slides and papers. With this summary I got an 8,5 for the exam.

This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

Samenvatting van alle slides, artikels en opdrachten voor het vak consumer marketing.

This comprehensive summary of Consumer Marketing covers key concepts, theories, and case studies essential for understanding consumer behavior and marketing strategy. It explains frameworks like Jobs-to-be-Done, the AIDA funnel, attention and perception in advertising, decision-making, pricing psychology, persuasion, customer loyalty, and consumer happiness. The notes also highlight managerial implications, ethical dilemmas, and practical applications, helping students connect theory to real-wor...