Marketing Management

Universiteit van Amsterdam (UvA)

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Marketing Management - Article overview Marketing Management - Article overview
  • Marketing Management - Article overview

  • Resume • 23 pages • 2019
  • Marketing (Management) - Article overview
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Summary Marketing Management articles (article 1 to 10)
  • Summary Marketing Management articles (article 1 to 10)

  • Resume • 46 pages • 2019
  • Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...
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Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed) Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)
  • Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)

  • Resume • 18 pages • 2019
  • This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA
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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22 Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
  • Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22

  • Resume • 73 pages • 2019
  • This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.
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MM Marketing Management -  summary of lectures (Grade 8,5)
  • MM Marketing Management - summary of lectures (Grade 8,5)

  • Resume • 8 pages • 2019
  • Pre-master Business Administration UvA, Marketing Management (2018) Summary of all the lectures! Don't forget to learn the marketing business process by heart ;) Good luck studying!
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