digital marketing and analytics

PM for DISCOUNT :) This summary was written in the first semester of the academic year 2023/2024 . It consists of all the lecture and tutorial material mentioned by the teacher for the examination. Please leave a positive rating if satisfied ! :)

Extensive summary/lecture notes of the Digital Marketing and Analytics course for the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however they were incorporated in the lectures and were NOT specifically exam material.

FULL summary of all the exam material of the course Digital Marketing & Analytics, (6314M0311Y). Includes all the notes of the compulsory lectures and tutorials (videos). This is a track-specific course for the track digital marketing of the MSc Business Administration at University of Amsterdam (UvA).

This is a coherent and complete summary of all relevant study materials for the exam. It includes both lecture and tutorial slide information and short additional information about the articles.

These are the lecture notes for all the weeks (1-6) for the course Digital Marketing and Analytics 6314M0311Y

This comprehensive summary of the class notes was a great help for the exam, for this summary helped me achieve a 8.6.

All lectures & short summary of articles - Digital Marketing and Analytics 2021 (February). Master Business Administration at UvA, digital marketing track.

Detailed summary of Digital Marketing and Analytics. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022 at the UvA. Grade 8.2.

Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...

This document summarise all the articles that are mandatory for the exam, which focus on objectives, contributions, motivation-research question, conceptual framework, main result/findings and implications.