Consumer Behaviour

All lecture slides from the course Consumer Behaviour of the Master Business Administration

Extensive summary of all clips and lectures

All of the knowledge clips including important slides.

Extensive summary of all covered video lectures, articles and extra blog articles for the UvA Master course Consumer Behaviour 2020-2021.

This is an extensive summary of all the clips for Consumer Behaviour by Joris and Sadaf as posted on Canvas week 1- week 6

Notes from all of the lectures of the consumer behavior course. They are a bit longer but by reading them, you don't need to watch the videos at all because everything is nicely explained in the notes. Good luck!

(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the framing of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...

The weekly lecture slides of Consumer Behaviour.