Branding

This document is a summary of the course Branding (6314M0157Y) at the University of Amsterdam. The summary includes notes on all the slides and the required readings for every week. The course was given by Roger Pruppers in Feb-Mar 2019.

Summary Branding for Startups 2019. (Huge overlap with normal Branding course!) All articles plus relevant information lectures. Keller, K. L., & Lehmann, D. R. (2003). Keller, K. L. (2016). Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Keller, K. L., Sternthal, B., & Tybout, A. (2002) Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007) Salminen, J. & Teixeira, J. (2012) Voskuyl, I. (2009). Yin Wong, H., & Merrilees, B. (2005). Bresciani, S., & Eppler, M. J. (2010) Sawhney, M. (2004) Magids...

This is a complete summary of all lectures, articles, and my own notes.

Uitgebreide Samenvatting Branding Course. Alle artikelen, slides, college en werkgroep aantekeningen zijn erin verwerkt. Extensive Summary Branding Course. All articles, slides, seminar notes have been incorporated.

Summary of the course Branding, elective of MBA. Summary of all the highlights of the articles and the lectures.

Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October

Summary of the elective course Branding within the MSc Business Administration. Includes all articles of the 6 weeks, important lecture slides and notes.

Recap of all articles summarized to 10 pages.

Branding - Summary of all content, including all class notes and a brief summary of required articles

Summary of all articles for the course Branding 2017-2018