Persuasive Communication

A complete summary of the reader 'persuasive texts: research and design' by Hoeken, Hustinx and Hornikx (2017), so every chapter is included. The 168 long reader is summarized into 41 pages and still capturing the relevance of the reader. Obtained grade: 7.8

Used reader: Persuasive texts: Research and design, ISBN 6014 This summary is an extensive summary of the reader, including the lecture slides that belong to the subjects discussed in the reader. That is why there are still a lot of pages. This summary therefore comes in handy when wanting to link to reader to the slides discussed in the lecture. Also handy when you don’t own the reader itself. Based on this summary, I made a shorter version as well in which the most important subjects are su...

Used reader: Persuasive texts: Research and design, ISBN 6014 This summary covers (in general) the most important subjects discussed in the lectures and reader. I you don’t own the reader, I recommend also using my longer summary in which I summarized the reader itself and linked it to the slides discussed in the lectures. Based on that longer version, I created this shorter version.

This is a summary in which the most important information from the reader of Persuasive Communication is described. (Persuasive Texts: Research and Design)

Deze samenvatting is een samenvatting van het boek van persuasieve communicatie: Persuasion: Theory and research (3rd ed.). Los Angeles, CA: Sage Publications. O’Keefe, D. J. (2016) ISBN: 978-1-4522-7667-0. Dit boek kost normaal €70, maar bevalt heel veel voorbeelden en onnodige details. De samenvatting verschaft de nuttige informatie waarmee het tentamen makkelijk te halen valt.

This is a summary of the lectures which are given in the course 'Persuasive Communication'. It contains all the information needed for the exam.

An extensive summary of all chapters (H1 tm H12) of the book 'Persuasion: Theory and Research' for the course Persuasive communication. With this summary I passed the exam without a resit.

Summary of the book Persuasion: Theory and Research by O'Keefe (3rd edition) for the course Persuasive Communication

A brief summary of all slides from the lectures of Persuasive Communication 2018-2019

Engelse samenvatting van Persuasieve Communicatie. Het boek, de sheets en aantekeningen zijn in elkaar verwerkt tot een volledige weergave.