Brand and Product Management

Samenvatting voor het vak Brand & Product Management (keuzevak MSc Marketing) Summary for the course Brand & Product management (optional course MSc Marketing) Colleges artikelen Lectures articles

An extensive summary of all the lectures for the course Brand and Product Management (MSc Marketing) at the University of Groningen.

A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.

All the articles required to read fro Brand & Product Management course are summarized in this document. Each week has a bundle of articles.

Answers of the 20 MC and open questions, see the bundle for questions as well.

20 MC and open questions without answers

Brand and Product Management 2017-2018 Search for my bundle, can't upload them separate for less because of the minimum Stuvia has to earn. Bundle with all 7 lectures and all required papers is 8 euros!

Brand and Product Management 2017-2018 Search for my bundle, can't upload them separate for less because of the minimum Stuvia has to earn. Bundle with all 7 lectures and all required papers is 8 euros!