Marketing

A summary about a part of the book ''Principles of Marketing''. Every concept is used and explained in details. This was my exam perperation. It is about the fundamentals of marketing. All the P's, Place, Promotion, Price & Product (and service). About digital marketing, the concepts of different marketing strategies, how to influence consumers and how they influence businesses, and a lot more.

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Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,8,9,10,11 (I followed the exam material from my university) (Week 1 till week 5) All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade. Hope it helps!

Hi guys, The summary I made is for the subject Marketing from the book Principles of Marketing Global Edition (16e). The summary contains chapter 1,2,3,5,7,8,9,10,11,12,13,14,15,18. I hope you find it all helpful! As it did for me, I received a 8.4 and 9.2 by learning those summaries. I wish you all good luck!

This is a summary of principles of marketing chapter 11. this is about pricing stratergies

This is a summary of chapter 10 out of principles of marketing. this chapter is about pricing from the marketing mix. it covers costs, pricing and factors influencing price.