ENG2604
EXAM PACK
FOR ASSISTANCE WITH THIS MODULE +27 67 171 1739
,UNIVERSITY EXAMINATIONS
October / November 2025
ENG2604
CREATIVE WRITING FOR PUBLIC RELATIONS
40 marks
24 hours
First Examiner: Dr Sanjana Singh
Second Examiner: Ms Safiyyah Gani
This paper consists of 3 pages.
Instructions:
• You are allowed to access your study material. You are, however, not allowed to copy
verbatim from your study material. You should write the answers in your own words.
• In the case of any cheating or plagiarism, no mark will be allocated, and you will be
referred to the Student Disciplinary Committee. You must adhere to policies on
plagiarism, academic integrity, and copyright infringement. Sign the Plagiarism
Declaration and submit it with your portfolio.
• The Invigilator app is not used with this examination.
• Turnitin is used with this examination to check your submission for originality.
• You must use a word processor and upload a .docx file.
• Upload your answer file under “Assessment 4” on the ENG2604 myModules site.
The examination question paper can be downloaded on 20 October 2025, 10:00 AM, and the
.docx answer file must be uploaded by 21 October 2025, 10:00 AM.
NO LATE EXAMINATION SUBMISSIONS WILL BE ACCEPTED.
CONFIDENTIAL
[TURN OVER]
, ENG2604
OCTOBER / NOVEMBER 2025
Question 1
Instruction
Match Column A with Column B. Write the number and corresponding letter (e.g. 1.a).
Column A Column B
1. Pathos (appeal to emotion) a) I feel that this is an important issue
that cannot be ignored.
2. Hostile audience b) The meeting was adjourned at
6:00 pm.
3. Uninformed audience c) Alliteration, Active Voice, Humour
4. Subjective d) He understands how demoralising
loadshedding is to us!
5. Logos (appeal to logic) e) If you do not study, then you will
fail your examination.
6. Critical audience f) He is a scientist and knows about
vaccines.
7. Sympathetic audience g) You have disappointed your
mother.
8. Ethos (appeal to ethics) h) This man has no idea about what
he is talking about!
9. Objective i) He claimed that he was a scientist,
but he used such a condescending
tone with us!
10. Writing to entertain j) I appreciated that he provided
some background information and
examples because I am not an
expert on this matter.
(10 marks)
Question 2
Instruction
1. Read the following text and then analyse and evaluate its efficacy:
“It is indeed once again regrettable to witness and observe that the recent policy
changes implemented by Xeno Company have only served to further
Page 2 of 3
, ENG2604
OCTOBER / NOVEMBER 2025
demonstrate their utter incompetence and lack of consideration for their
employees. The management's decision-making appears to be driven by a
blatant disregard for the well-being of the workforce, as evidenced by their
arbitrary and poorly communicated directives. It is evident that Company X is
more interested in favoring a select group of employees, while the majority are
left to suffer the consequences of their misguided choices. This unjust and
inexplicable approach only underscores the company's failure to uphold basic
principles of fairness and transparency, leaving employees in a state of confusion
and frustration.”
2. Revise and edit the text so that it is fair, accurate, clear and unbiased.
(10 marks)
Question 3
Background
It is the centenary celebrations of Just Jewels, a company specialising in handcrafted
jewellery. It has a proud tradition of using only the finest quality materials and prides itself
on excellent craftsmanship.
As a member of the public relations team of Just Jewels, you are tasked to promote the
company’s centenary sale, which will take place on 30 October 2025.
Instruction
Write a press release of about 300 words for this purpose.
(10 marks)
Question 4
Background
The management of Sports Shoppe, a sporting goods manufacturer, has decided not to
promote staff or offer salary increases to employees due to declining sales.
Instruction
Write a memorandum of about 300 words in which you inform the employees about this
decision.
(10 marks)
(Total: 40 Marks)
Good luck!
© UNISA
2025
Page 3 of 3
EXAM PACK
FOR ASSISTANCE WITH THIS MODULE +27 67 171 1739
,UNIVERSITY EXAMINATIONS
October / November 2025
ENG2604
CREATIVE WRITING FOR PUBLIC RELATIONS
40 marks
24 hours
First Examiner: Dr Sanjana Singh
Second Examiner: Ms Safiyyah Gani
This paper consists of 3 pages.
Instructions:
• You are allowed to access your study material. You are, however, not allowed to copy
verbatim from your study material. You should write the answers in your own words.
• In the case of any cheating or plagiarism, no mark will be allocated, and you will be
referred to the Student Disciplinary Committee. You must adhere to policies on
plagiarism, academic integrity, and copyright infringement. Sign the Plagiarism
Declaration and submit it with your portfolio.
• The Invigilator app is not used with this examination.
• Turnitin is used with this examination to check your submission for originality.
• You must use a word processor and upload a .docx file.
• Upload your answer file under “Assessment 4” on the ENG2604 myModules site.
The examination question paper can be downloaded on 20 October 2025, 10:00 AM, and the
.docx answer file must be uploaded by 21 October 2025, 10:00 AM.
NO LATE EXAMINATION SUBMISSIONS WILL BE ACCEPTED.
CONFIDENTIAL
[TURN OVER]
, ENG2604
OCTOBER / NOVEMBER 2025
Question 1
Instruction
Match Column A with Column B. Write the number and corresponding letter (e.g. 1.a).
Column A Column B
1. Pathos (appeal to emotion) a) I feel that this is an important issue
that cannot be ignored.
2. Hostile audience b) The meeting was adjourned at
6:00 pm.
3. Uninformed audience c) Alliteration, Active Voice, Humour
4. Subjective d) He understands how demoralising
loadshedding is to us!
5. Logos (appeal to logic) e) If you do not study, then you will
fail your examination.
6. Critical audience f) He is a scientist and knows about
vaccines.
7. Sympathetic audience g) You have disappointed your
mother.
8. Ethos (appeal to ethics) h) This man has no idea about what
he is talking about!
9. Objective i) He claimed that he was a scientist,
but he used such a condescending
tone with us!
10. Writing to entertain j) I appreciated that he provided
some background information and
examples because I am not an
expert on this matter.
(10 marks)
Question 2
Instruction
1. Read the following text and then analyse and evaluate its efficacy:
“It is indeed once again regrettable to witness and observe that the recent policy
changes implemented by Xeno Company have only served to further
Page 2 of 3
, ENG2604
OCTOBER / NOVEMBER 2025
demonstrate their utter incompetence and lack of consideration for their
employees. The management's decision-making appears to be driven by a
blatant disregard for the well-being of the workforce, as evidenced by their
arbitrary and poorly communicated directives. It is evident that Company X is
more interested in favoring a select group of employees, while the majority are
left to suffer the consequences of their misguided choices. This unjust and
inexplicable approach only underscores the company's failure to uphold basic
principles of fairness and transparency, leaving employees in a state of confusion
and frustration.”
2. Revise and edit the text so that it is fair, accurate, clear and unbiased.
(10 marks)
Question 3
Background
It is the centenary celebrations of Just Jewels, a company specialising in handcrafted
jewellery. It has a proud tradition of using only the finest quality materials and prides itself
on excellent craftsmanship.
As a member of the public relations team of Just Jewels, you are tasked to promote the
company’s centenary sale, which will take place on 30 October 2025.
Instruction
Write a press release of about 300 words for this purpose.
(10 marks)
Question 4
Background
The management of Sports Shoppe, a sporting goods manufacturer, has decided not to
promote staff or offer salary increases to employees due to declining sales.
Instruction
Write a memorandum of about 300 words in which you inform the employees about this
decision.
(10 marks)
(Total: 40 Marks)
Good luck!
© UNISA
2025
Page 3 of 3
