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Inbound Marketing Certification –
HubSpot Academy | 2026/2027 Edition |
Verified Practice Questions with Complete
Answers | Professional Study Resource
All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by? (HubSpot
Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Content length
True or false? Social media is a key driver for word-of-mouth marketing.
true
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a social
media strategy.
true
,Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest
Pinterest
What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years
12 years to 24 years
What is social monitoring?
Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
What is social engagement? (Version 1)
Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Having conversations with individuals talking about your industry, brand, products, and services
True or false? Social content is only used during the attract and delight stages of the inbound
methodology.
False
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Social listening
Fill in the blank: Instagram stories are a great way to _____________.
, demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement
drive traffic and engagement
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
True or false? Prospects who follow a company's social channels are more likely to convert into
customers.
true
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona.
True
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so
that you can understand what users want, care about, and interact with on your site.
Hotjar
Google analytics
Quora
Buzzsumo
Hotjar
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
Top navigation
A dedicated section with a CTA near the top of the homepage
A link on every website page even if the content isn't relevant
All are true
A link on every website page even if the content isn't relevant
Fill in the blank: _________ is Google's machine-learning artificial intelligence system that
interprets people's searches to find pages that might not have the exact words they searched for.
Panda
Hummingbird
RankBrain
Penguin
RankBrain
True or false? It's recommended that you offer the content on a 10x content pillar page as a
packaged downloadable resource.
True
Inbound Marketing Certification –
HubSpot Academy | 2026/2027 Edition |
Verified Practice Questions with Complete
Answers | Professional Study Resource
All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by? (HubSpot
Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Content length
True or false? Social media is a key driver for word-of-mouth marketing.
true
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Social media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a social
media strategy.
true
,Which network has the longest life for a piece of content?
Snapchat
What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years
12 years to 24 years
What is social monitoring?
Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
What is social engagement? (Version 1)
Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags,
and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Having conversations with individuals talking about your industry, brand, products, and services
True or false? Social content is only used during the attract and delight stages of the inbound
methodology.
False
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Social listening
Fill in the blank: Instagram stories are a great way to _____________.
, demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement
drive traffic and engagement
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
True or false? Prospects who follow a company's social channels are more likely to convert into
customers.
true
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona.
True
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so
that you can understand what users want, care about, and interact with on your site.
Hotjar
Google analytics
Quora
Buzzsumo
Hotjar
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
Top navigation
A dedicated section with a CTA near the top of the homepage
A link on every website page even if the content isn't relevant
All are true
A link on every website page even if the content isn't relevant
Fill in the blank: _________ is Google's machine-learning artificial intelligence system that
interprets people's searches to find pages that might not have the exact words they searched for.
Panda
Hummingbird
RankBrain
Penguin
RankBrain
True or false? It's recommended that you offer the content on a 10x content pillar page as a
packaged downloadable resource.
True
