TEST BANK
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MANAGEMENTINFORMATIONSYSTEMS,14E (LAUDON) ALL
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CHAPTERS COVERED GRADED A+
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LATEST UPDATE.
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1
,Chapter 1 Information Systems in Global Business Today
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1) The six important business objectives ofinformation technologyare new products, services, and
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business models; customer and supplier intimacy; survival; competitive advantage; operational
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excellence; and
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A) improved flexibility. j
B) improved decision making. j j
C) improved businesspractices. j j
D) improvedefficiency. j
E) improvedbusinessvalue. j j
Answer: B
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Page Ref: 13
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Difficulty: Easy
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AACSB: Informationtechnology j j
CASE: Concept
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
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managing a business today?
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2) VerizonCorporation's use ofa Web-based digitaldashboardto provide managers with precise real-
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time information illustrates which business objective?
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A) improved flexibility j
B) improved decision making j j
C) competitiveadvantage j
D) survival
E) customerandsupplierintimacy j j j
Answer: B
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Page Ref: 15
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Difficulty: Difficult
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AACSB: Informationtechnology j j
CASE: Synthesis
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
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managing a business today?
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2
,3) Whichofthe following choices maylead to competitive advantage?
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1. new products, services, and business models;2.charging less for superior products;3. responding to
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customers in real time?
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A) 1 only j
B) 1 and 2 j j
C) 2 and 3 j j
D) 1 and 3 j j
E) 1,2,and3 j j j
Answer: D
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Page Ref: 15
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Difficulty: Difficult j
AACSB: Analyticalthinking
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CASE: Application
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
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managing a business today?
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4) The useof information systems because of necessitydescribes the business objective of
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A) operational excellence. j
B) improved business practices. j j
C) competitiveadvantage. j
D) improved flexibility. j
E) survival.
Answer: E
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PageRef:15
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Difficulty: Moderate j
AACSB: Informationtechnology j j
CASE: Concept
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LO: 1.1: Howare information systems transforming business, and whyare they so essential for running
j j j j j j j j j j j j j j j
and managing a business today?
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5) The Mandarin Oriental hotel's use ofcomputer systems to keep track ofguests' preferences is an
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example of
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A) improved flexibility. j
B) improved decision making. j j
C) improvedefficiency. j
D) customer and supplier intimacy. j j j
E) operational excellence. j
Answer: D
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Page Ref: 14 j j
Difficulty: Moderate
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AACSB: Informationtechnology j j
CASE: Application
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
3
, 6) The move ofretail banking to use ATMs after Citibank unveiled its first ATMs illustratesthe use of
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information systems to achieve which business objective?
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A) improvedefficiency j
B) customer and supplier intimacy j j j
C) survival
D) competitiveadvantage j
E) improveddecisionmaking j j
Answer: C
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Page Ref: 15
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Difficulty: Moderate
j j
AACSB: Informationtechnology j j
CASE: Application
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
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7) Whichofthe following objectives best describes the business strategybehind the technologies
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implemented by the San Francisco Giants, as discussed in the chapter case?
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A) customer and supplier intimacy j j j
B) survival
C) competitiveadvantage j
D) customersupport j
E) operationalexcellence j
Answer: C
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Page Ref: 3-4
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Difficulty: Moderate
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AACSB: Analyticalthinking j j
CASE: Application
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LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
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managing a business today?
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8) Anexample ofa business using information systems to create new products and services is
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A) Wal-Mart's RetailLink system. j j
B) the Mandarin Oriental hotel's customer-preference tracking system.
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C) Verizon's Web-based digitaldashboard. j j j
D) Apple Inc.'s iPod. j j
E) theSanFrancisco Giantsplaytracking system.
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Answer: D
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Page Ref: 14
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Difficulty: Difficult
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AACSB: Informationtechnology j j
CASE: Application
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LO: 1.1: Howare information systems transforming business, and whyare they so essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
4
j
MANAGEMENTINFORMATIONSYSTEMS,14E (LAUDON) ALL
j j j j jj
CHAPTERS COVERED GRADED A+
j j j j j
LATEST UPDATE.
j
1
,Chapter 1 Information Systems in Global Business Today
j j j j j j j j
1) The six important business objectives ofinformation technologyare new products, services, and
j j j j j j j j j j j j
business models; customer and supplier intimacy; survival; competitive advantage; operational
j j j j j j j j j j
excellence; and
j j
A) improved flexibility. j
B) improved decision making. j j
C) improved businesspractices. j j
D) improvedefficiency. j
E) improvedbusinessvalue. j j
Answer: B
j j
Page Ref: 13
j j
Difficulty: Easy
j j
AACSB: Informationtechnology j j
CASE: Concept
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
2) VerizonCorporation's use ofa Web-based digitaldashboardto provide managers with precise real-
j j j j j j j j j j j j j
time information illustrates which business objective?
j j j j j
A) improved flexibility j
B) improved decision making j j
C) competitiveadvantage j
D) survival
E) customerandsupplierintimacy j j j
Answer: B
j j
Page Ref: 15
j j
Difficulty: Difficult
j j
AACSB: Informationtechnology j j
CASE: Synthesis
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
2
,3) Whichofthe following choices maylead to competitive advantage?
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1. new products, services, and business models;2.charging less for superior products;3. responding to
j j j j j j j j j j j j j j j
customers in real time?
j j j j
A) 1 only j
B) 1 and 2 j j
C) 2 and 3 j j
D) 1 and 3 j j
E) 1,2,and3 j j j
Answer: D
j j
Page Ref: 15
j j j
Difficulty: Difficult j
AACSB: Analyticalthinking
j j j
CASE: Application
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
4) The useof information systems because of necessitydescribes the business objective of
j j j j j j j j j j j j
A) operational excellence. j
B) improved business practices. j j
C) competitiveadvantage. j
D) improved flexibility. j
E) survival.
Answer: E
j j
PageRef:15
j j j
Difficulty: Moderate j
AACSB: Informationtechnology j j
CASE: Concept
j j
LO: 1.1: Howare information systems transforming business, and whyare they so essential for running
j j j j j j j j j j j j j j j
and managing a business today?
j j j j j
5) The Mandarin Oriental hotel's use ofcomputer systems to keep track ofguests' preferences is an
j j j j j j j j j j j j j j j
example of
j j
A) improved flexibility. j
B) improved decision making. j j
C) improvedefficiency. j
D) customer and supplier intimacy. j j j
E) operational excellence. j
Answer: D
j j
Page Ref: 14 j j
Difficulty: Moderate
j j
AACSB: Informationtechnology j j
CASE: Application
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
3
, 6) The move ofretail banking to use ATMs after Citibank unveiled its first ATMs illustratesthe use of
j j j j j j j j j j j j j j j j j
information systems to achieve which business objective?
j j j j j j j
A) improvedefficiency j
B) customer and supplier intimacy j j j
C) survival
D) competitiveadvantage j
E) improveddecisionmaking j j
Answer: C
j j
Page Ref: 15
j j
Difficulty: Moderate
j j
AACSB: Informationtechnology j j
CASE: Application
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
7) Whichofthe following objectives best describes the business strategybehind the technologies
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implemented by the San Francisco Giants, as discussed in the chapter case?
j j j j j j j j j j j j
A) customer and supplier intimacy j j j
B) survival
C) competitiveadvantage j
D) customersupport j
E) operationalexcellence j
Answer: C
j j
Page Ref: 3-4
j j
Difficulty: Moderate
j j
AACSB: Analyticalthinking j j
CASE: Application
j j
LO: 1.1: Howare information systems transforming business, and whyare theyso essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
8) Anexample ofa business using information systems to create new products and services is
j j j j j j j j j j j j j j
A) Wal-Mart's RetailLink system. j j
B) the Mandarin Oriental hotel's customer-preference tracking system.
j j j j j j
C) Verizon's Web-based digitaldashboard. j j j
D) Apple Inc.'s iPod. j j
E) theSanFrancisco Giantsplaytracking system.
j j j j j j
Answer: D
j j
Page Ref: 14
j j
Difficulty: Difficult
j j
AACSB: Informationtechnology j j
CASE: Application
j j
LO: 1.1: Howare information systems transforming business, and whyare they so essential for running and
j j j j j j j j j j j j j j j j
managing a business today?
j j j j
4
