CAPSIM EXAM QUESTIONS WITH 100%
CORRECT ANSWERS | LATEST
VERSION 2025/2026.
1. When opening the Excel version of Capstone®, you should do what to Macros? -
ANS Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - ANS the product with 100% accessibility will outsell the other 2 to 1 providing
all other attributes are identical.
3. How many products does every team start with? - ANS Five products
4. What are three of the five Segments? - ANS a. Traditional, Low End, Performance
5. A segment manager's task is to - ANS b. verify the products entering and leaving a
segment, the margin potential for those products, capacity level and the distribution system as
compared to competitors.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,6. What is the difference between the market segments at the beginning of the round to the
final round? - ANS b. The fine cuts overlap in the beginning and in year 8 only the rough cuts
overlap.
7. Successful managers will: - ANS a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, can you change your official decisions
as many times as you want prior to the processing date and time of the round? - ANS yes
9. Once you upload your official decisions during a round, how many times can you change
them before the end of the round? - ANS e. As many times as you want
10. What trend can be explicitly observed in the industry in which your company is operating? -
ANS c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a product positioned outside
of the rough cuts of that product is - ANS 0%
12. MTBF is measured in - ANS b. hour increments.
13. Customers that want low prices and are willing to sacrifice miniaturization and performance
are in the - ANS c. low End segment.
14. Customers that want small products and are willing to sacrifice performance are in the -
ANS e. size segment.
15. In Capstone©, pricing standards are set by: - ANS a. Customers (Market Segment).
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,16. "Reliability" is expressed in terms of: - ANS a. Mean Time Between Failure.
17. MTBF measures what? - ANS c. Reliability
18. The two characteristics that the perceptual map evaluates are - ANS a. Performance and
Size.
19. The Perceptual Map is - ANS a. a marketing tool used to track the position of the
company's products against those of the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why does this drift
take place? - ANS c. Customers want smaller and faster products.
c. Customers want smaller and faster products. - ANS d. down; right
22. When tracking market segments on the performance and size perceptual map, which
segment moves or "drifts" the slowest? - ANS b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when a
segment's product supply outstrips demand? - ANS c. It loses 20% of its appeal.
24. What's the measure for product reliability? - ANS c. Expected time a product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost? -
ANS b. $5
26. The prices in each segment - ANS a. drop by $0.50 each year.
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, 27. MTBF in the segments should be - ANS MTBF (Performance) > MTBF (High End)., and
MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - ANS b. Automation
29. Inside each fine cut circle, - ANS a. segments have an ideal spot where demand is at its
highest.
30. The Traditional ideal spot is - ANS c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to production
costs? - ANS b. Higher material cost
32. Age refers to: - ANS b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D? - ANS a. It is
reduced by 50%.
34. The preferred product perceived age for each sector peaks at: - ANS c. zero years for high
end and seven years for low end.
c. zero years for high end and seven years for low end. - ANS a. 2
36. Pricing plays a role - ANS in the rough cut stage of the purchase decision and in the fine
cut stage of the purchase decision.
37. What are the top buying criteria that low end customers most value? - ANS b. Price
4 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
CORRECT ANSWERS | LATEST
VERSION 2025/2026.
1. When opening the Excel version of Capstone®, you should do what to Macros? -
ANS Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - ANS the product with 100% accessibility will outsell the other 2 to 1 providing
all other attributes are identical.
3. How many products does every team start with? - ANS Five products
4. What are three of the five Segments? - ANS a. Traditional, Low End, Performance
5. A segment manager's task is to - ANS b. verify the products entering and leaving a
segment, the margin potential for those products, capacity level and the distribution system as
compared to competitors.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,6. What is the difference between the market segments at the beginning of the round to the
final round? - ANS b. The fine cuts overlap in the beginning and in year 8 only the rough cuts
overlap.
7. Successful managers will: - ANS a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, can you change your official decisions
as many times as you want prior to the processing date and time of the round? - ANS yes
9. Once you upload your official decisions during a round, how many times can you change
them before the end of the round? - ANS e. As many times as you want
10. What trend can be explicitly observed in the industry in which your company is operating? -
ANS c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a product positioned outside
of the rough cuts of that product is - ANS 0%
12. MTBF is measured in - ANS b. hour increments.
13. Customers that want low prices and are willing to sacrifice miniaturization and performance
are in the - ANS c. low End segment.
14. Customers that want small products and are willing to sacrifice performance are in the -
ANS e. size segment.
15. In Capstone©, pricing standards are set by: - ANS a. Customers (Market Segment).
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,16. "Reliability" is expressed in terms of: - ANS a. Mean Time Between Failure.
17. MTBF measures what? - ANS c. Reliability
18. The two characteristics that the perceptual map evaluates are - ANS a. Performance and
Size.
19. The Perceptual Map is - ANS a. a marketing tool used to track the position of the
company's products against those of the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why does this drift
take place? - ANS c. Customers want smaller and faster products.
c. Customers want smaller and faster products. - ANS d. down; right
22. When tracking market segments on the performance and size perceptual map, which
segment moves or "drifts" the slowest? - ANS b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when a
segment's product supply outstrips demand? - ANS c. It loses 20% of its appeal.
24. What's the measure for product reliability? - ANS c. Expected time a product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost? -
ANS b. $5
26. The prices in each segment - ANS a. drop by $0.50 each year.
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, 27. MTBF in the segments should be - ANS MTBF (Performance) > MTBF (High End)., and
MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? - ANS b. Automation
29. Inside each fine cut circle, - ANS a. segments have an ideal spot where demand is at its
highest.
30. The Traditional ideal spot is - ANS c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to production
costs? - ANS b. Higher material cost
32. Age refers to: - ANS b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D? - ANS a. It is
reduced by 50%.
34. The preferred product perceived age for each sector peaks at: - ANS c. zero years for high
end and seven years for low end.
c. zero years for high end and seven years for low end. - ANS a. 2
36. Pricing plays a role - ANS in the rough cut stage of the purchase decision and in the fine
cut stage of the purchase decision.
37. What are the top buying criteria that low end customers most value? - ANS b. Price
4 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
