CAPSIM FINAL PAPER 2025/2026 QUESTIONS AND
SOLUTION RATED A+
1
✔✔11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is - ✔✔0%
✔✔12. MTBF is measured in - ✔✔b. hour increments.
✔✔13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ✔✔c. low End segment.
✔✔14. Customers that want small products and are willing to sacrifice performance are
in the - ✔✔e. size segment.
✔✔15. In Capstone©, pricing standards are set by: - ✔✔a. Customers (Market
Segment).
✔✔16. "Reliability" is expressed in terms of: - ✔✔a. Mean Time Between Failure.
✔✔17. MTBF measures what? - ✔✔c. Reliability
✔✔18. The two characteristics that the perceptual map evaluates are - ✔✔a.
Performance and Size.
✔✔19. The Perceptual Map is - ✔✔a. a marketing tool used to track the position of the
company's products against those of the competitors.
✔✔20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place? - ✔✔c. Customers want smaller and faster products.
✔✔c. Customers want smaller and faster products. - ✔✔d. down; right
✔✔22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - ✔✔b. Traditional
✔✔23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand? - ✔✔c. It loses 20% of its appeal.
✔✔24. What's the measure for product reliability? - ✔✔c. Expected time a product lasts
✔✔25. At what dollar amount above the segment guidelines is all consumer appeal
lost? - ✔✔b. $5
,✔✔26. The prices in each segment - ✔✔a. drop by $0.50 each year.
✔✔27. MTBF in the segments should be - ✔✔MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
✔✔28. Which of the following are not buying criteria? - ✔✔b. Automation
✔✔29. Inside each fine cut circle, - ✔✔a. segments have an ideal spot where demand
is at its highest.
✔✔30. The Traditional ideal spot is - ✔✔c. near the center of its circle.
✔✔31. Increasing a product's reliability will result in which of the following changes to
production costs? - ✔✔b. Higher material cost
✔✔32. Age refers to: - ✔✔b. Product Age.
✔✔33. What happens to a product's Perceived Age when it is repositioned in R&D? -
✔✔a. It is reduced by 50%.
✔✔34. The preferred product perceived age for each sector peaks at: - ✔✔c. zero years
for high end and seven years for low end.
✔✔c. zero years for high end and seven years for low end. - ✔✔a. 2
✔✔36. Pricing plays a role - ✔✔in the rough cut stage of the purchase decision and in
the fine cut stage of the purchase decision.
✔✔37. What are the top buying criteria that low end customers most value? - ✔✔b.
Price
✔✔38. Which of the following is not a type of market segment in CapSim? - ✔✔c.
Standard
✔✔39. What is the correct answer concerning the top buying criteria for the following
segment: - ✔✔d. Price for low end and Positioning for high end.
✔✔40. Low End customers emphasize buying criteria in which order? - ✔✔a. Price,
Age, Positioning, Reliability
✔✔41. Each segment places - ✔✔b. a different emphasis on features of the 4 buying
criteria.
, ✔✔42. Which market segment places the most importance on price? - ✔✔c. Low End
✔✔43. What is the most important criterion to a "Low End Segment" customer? - ✔✔a.
Price
✔✔44. If you are marketing to High End customers, which criteria are most important to
them in order of importance? - ✔✔e. Positioning, Age, MTBF, Price
✔✔45. Which one is not an area in which Capstone® separates company activities? -
✔✔d. Logistics
✔✔46. The following represent core company activities that must be addressed each
year except: - ✔✔d. Labor Negotiations.
✔✔47. Which of the following is not addressed by R&D? - ✔✔e. Workforce Complement
✔✔48. In the Marketing Plan, Research and Development addresses all but the: - ✔✔d.
automation of assembly lines.
✔✔49. When an R&D effort started in 2001 completes on September 15, 2002, the
product revision kicks in - ✔✔b. immediately upon completion.
✔✔50. The relative cost of a product's material cost increases as: - ✔✔c. MTBF is
raised.
✔✔51. R&D completion time can be shortened - ✔✔d. when a company takes
advantage of existing technology.
✔✔52. R&D completion time depends on - ✔✔a. number of projects in R&D.
b. automation rating.
c. the age of the product.
✔✔53. Which Automation rating requires the longest time to reposition a product? -
✔✔e. 10
✔✔54. In Capstone® - ✔✔c. the terms age and perceived age are used
interchangeably.
✔✔55. When a product is moved to a new location on the Perceptual Map, the
Perceived Age (or Age) is: - ✔✔c. divided in half.
✔✔56. Changing MTBF will: - ✔✔a. have no impact on Perceived Age.
SOLUTION RATED A+
1
✔✔11. On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that product is - ✔✔0%
✔✔12. MTBF is measured in - ✔✔b. hour increments.
✔✔13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ✔✔c. low End segment.
✔✔14. Customers that want small products and are willing to sacrifice performance are
in the - ✔✔e. size segment.
✔✔15. In Capstone©, pricing standards are set by: - ✔✔a. Customers (Market
Segment).
✔✔16. "Reliability" is expressed in terms of: - ✔✔a. Mean Time Between Failure.
✔✔17. MTBF measures what? - ✔✔c. Reliability
✔✔18. The two characteristics that the perceptual map evaluates are - ✔✔a.
Performance and Size.
✔✔19. The Perceptual Map is - ✔✔a. a marketing tool used to track the position of the
company's products against those of the competitors.
✔✔20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place? - ✔✔c. Customers want smaller and faster products.
✔✔c. Customers want smaller and faster products. - ✔✔d. down; right
✔✔22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? - ✔✔b. Traditional
✔✔23. What happens to a product priced at $1 above or below the segment guideline
when a segment's product supply outstrips demand? - ✔✔c. It loses 20% of its appeal.
✔✔24. What's the measure for product reliability? - ✔✔c. Expected time a product lasts
✔✔25. At what dollar amount above the segment guidelines is all consumer appeal
lost? - ✔✔b. $5
,✔✔26. The prices in each segment - ✔✔a. drop by $0.50 each year.
✔✔27. MTBF in the segments should be - ✔✔MTBF (Performance) > MTBF (High
End)., and MTBF (Low End) < MTBF (Size).
✔✔28. Which of the following are not buying criteria? - ✔✔b. Automation
✔✔29. Inside each fine cut circle, - ✔✔a. segments have an ideal spot where demand
is at its highest.
✔✔30. The Traditional ideal spot is - ✔✔c. near the center of its circle.
✔✔31. Increasing a product's reliability will result in which of the following changes to
production costs? - ✔✔b. Higher material cost
✔✔32. Age refers to: - ✔✔b. Product Age.
✔✔33. What happens to a product's Perceived Age when it is repositioned in R&D? -
✔✔a. It is reduced by 50%.
✔✔34. The preferred product perceived age for each sector peaks at: - ✔✔c. zero years
for high end and seven years for low end.
✔✔c. zero years for high end and seven years for low end. - ✔✔a. 2
✔✔36. Pricing plays a role - ✔✔in the rough cut stage of the purchase decision and in
the fine cut stage of the purchase decision.
✔✔37. What are the top buying criteria that low end customers most value? - ✔✔b.
Price
✔✔38. Which of the following is not a type of market segment in CapSim? - ✔✔c.
Standard
✔✔39. What is the correct answer concerning the top buying criteria for the following
segment: - ✔✔d. Price for low end and Positioning for high end.
✔✔40. Low End customers emphasize buying criteria in which order? - ✔✔a. Price,
Age, Positioning, Reliability
✔✔41. Each segment places - ✔✔b. a different emphasis on features of the 4 buying
criteria.
, ✔✔42. Which market segment places the most importance on price? - ✔✔c. Low End
✔✔43. What is the most important criterion to a "Low End Segment" customer? - ✔✔a.
Price
✔✔44. If you are marketing to High End customers, which criteria are most important to
them in order of importance? - ✔✔e. Positioning, Age, MTBF, Price
✔✔45. Which one is not an area in which Capstone® separates company activities? -
✔✔d. Logistics
✔✔46. The following represent core company activities that must be addressed each
year except: - ✔✔d. Labor Negotiations.
✔✔47. Which of the following is not addressed by R&D? - ✔✔e. Workforce Complement
✔✔48. In the Marketing Plan, Research and Development addresses all but the: - ✔✔d.
automation of assembly lines.
✔✔49. When an R&D effort started in 2001 completes on September 15, 2002, the
product revision kicks in - ✔✔b. immediately upon completion.
✔✔50. The relative cost of a product's material cost increases as: - ✔✔c. MTBF is
raised.
✔✔51. R&D completion time can be shortened - ✔✔d. when a company takes
advantage of existing technology.
✔✔52. R&D completion time depends on - ✔✔a. number of projects in R&D.
b. automation rating.
c. the age of the product.
✔✔53. Which Automation rating requires the longest time to reposition a product? -
✔✔e. 10
✔✔54. In Capstone® - ✔✔c. the terms age and perceived age are used
interchangeably.
✔✔55. When a product is moved to a new location on the Perceptual Map, the
Perceived Age (or Age) is: - ✔✔c. divided in half.
✔✔56. Changing MTBF will: - ✔✔a. have no impact on Perceived Age.
