HubSpot Exam 2021 Questions and
Answers7
When examining your attribution report, you notice 85% of your leads that have closed into
customers have downloaded your introductory ebook, but your sales team is only closing 1% of
leads from social sources. How do you support your Sales team to close more leads from social
into customers? - ANSWERS -Ensure all leads from social sources are nurtured with the
introductory ebook before speaking to sales.
What results can you yield by establishing reporting expectations prior to campaign launch? -
ANSWERS -The campaign's written SMART goals better align your work with the stakeholders'
key metrics.
One month into a three-month lead generation campaign, it becomes clear your current plan to
reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will
you present during next week's meeting with your CEO? - ANSWERS -You present updated
SMART goals better aligned with your projected SQLs for the campaign's remaining two months,
based off the first month's data.
True or false? Content marketing is a relatively new practice that became popular in the 1950's
with the boom of advertising firms. - ANSWERS -False
Fill in the blank: To effectively tell your business' story, you need ________________. -
ANSWERS -a mission with supporting values
What's the best way to have your business' story remembered and shared? - ANSWERS -Create
emotional alignment between your business and your prospects and customers.
, Your boss has tasked you with writing a company story that will help make them stand out from
their competitors. Keeping this in mind, what's the most effective question you should start
with? - ANSWERS -Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience. - ANSWERS -Golden Circle
Every story has these three storytelling elements. What are they? - ANSWERS -????
True or false? If prospects can get the answers to their questions and see themselves as
characters in your story, they'll be more likely to purchase from you. - ANSWERS -True
True or false? You need conflict to tell an impactful story. - ANSWERS -True, conflict helps build
developmental and emotional connections.
Fill in the blank: The conflict in your content's story should focus on the ____________. -
ANSWERS -????
Fill in the blank: When you tell a story and the character is your audience, you should tell the
story with a ___________. - ANSWERS -second-person point of view
Which of the following is NOT a storytelling best practice? - ANSWERS -Use the third-person
point of view
True or false? The conflict in this blog article is preventing team burnout. - ANSWERS -True
Fill in the blank: This blog post is written from a _____________. - ANSWERS -Third-person
point of view
Answers7
When examining your attribution report, you notice 85% of your leads that have closed into
customers have downloaded your introductory ebook, but your sales team is only closing 1% of
leads from social sources. How do you support your Sales team to close more leads from social
into customers? - ANSWERS -Ensure all leads from social sources are nurtured with the
introductory ebook before speaking to sales.
What results can you yield by establishing reporting expectations prior to campaign launch? -
ANSWERS -The campaign's written SMART goals better align your work with the stakeholders'
key metrics.
One month into a three-month lead generation campaign, it becomes clear your current plan to
reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will
you present during next week's meeting with your CEO? - ANSWERS -You present updated
SMART goals better aligned with your projected SQLs for the campaign's remaining two months,
based off the first month's data.
True or false? Content marketing is a relatively new practice that became popular in the 1950's
with the boom of advertising firms. - ANSWERS -False
Fill in the blank: To effectively tell your business' story, you need ________________. -
ANSWERS -a mission with supporting values
What's the best way to have your business' story remembered and shared? - ANSWERS -Create
emotional alignment between your business and your prospects and customers.
, Your boss has tasked you with writing a company story that will help make them stand out from
their competitors. Keeping this in mind, what's the most effective question you should start
with? - ANSWERS -Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience. - ANSWERS -Golden Circle
Every story has these three storytelling elements. What are they? - ANSWERS -????
True or false? If prospects can get the answers to their questions and see themselves as
characters in your story, they'll be more likely to purchase from you. - ANSWERS -True
True or false? You need conflict to tell an impactful story. - ANSWERS -True, conflict helps build
developmental and emotional connections.
Fill in the blank: The conflict in your content's story should focus on the ____________. -
ANSWERS -????
Fill in the blank: When you tell a story and the character is your audience, you should tell the
story with a ___________. - ANSWERS -second-person point of view
Which of the following is NOT a storytelling best practice? - ANSWERS -Use the third-person
point of view
True or false? The conflict in this blog article is preventing team burnout. - ANSWERS -True
Fill in the blank: This blog post is written from a _____________. - ANSWERS -Third-person
point of view
