hubspot certification study exam
questions and answers8
what is the buyer's journey? - ANSWERS -It is an active research process someone goes through
leading up to a purchase
If your content is focused on different solutions to your buyer persona's problem, where would
that fit into the buyer's journey? - ANSWERS -Consideration
What does CRM stand for? - ANSWERS -customer relationship management
Who is responsible for delighting prospects and customers? - ANSWERS -marketing, sales, and
services
True or False? Is it recommended best practice to gate and deliver majority of your content over
live chat? - ANSWERS -False
Stages of Inbound Marketing - ANSWERS -Attract, Engage, and Delight
Fill in the blanks: Inbound is Knowledge - ANSWERS -Monetization
Which departments should be involved in creating content? - ANSWERS -All departments
( Marketing and sales, All customer- facing departments)
what occurs during the attract stage of the inbound methodology begins? - ANSWERS -you
focus on bringing prospects and customers to your social pages or website through relevant and
helpful content
, when does the engage stage of the inbound methodology begin - ANSWERS -the engage stage
begins when a prospect or customer takes a desired action
True or False? As buying behavior changes, the inbound philosophy will also evolve? - ANSWERS
-False
what is the purpose of the delight stage of the inbound methodology? - ANSWERS -1. to exceed
expectations
2. to provide an outstanding experience every time a prospect or customer interacts with your
company.
3. to go the extra step to ensure a prospect or customer accomplishes what they set out to do.
4. all of the above
The answer is all of the above
True or False? Most buyers start researching potential solutions before they meet with a
salesperson. - ANSWERS -True
The inbound methodology is a _______. - ANSWERS -Flywheel
your_______is your strongest acquisition lever. - ANSWERS -Current customer base
what is the relationship between the inbound methodology and the concept of a flywheel? -
ANSWERS -The only way to make your company operates like a flywheel is to use inbound
techniques
which of the following is a problem with thinking of your business as a funnel? - ANSWERS -
Movement through a funnel immediately stops when things stop flowing into the top of the
funnel
questions and answers8
what is the buyer's journey? - ANSWERS -It is an active research process someone goes through
leading up to a purchase
If your content is focused on different solutions to your buyer persona's problem, where would
that fit into the buyer's journey? - ANSWERS -Consideration
What does CRM stand for? - ANSWERS -customer relationship management
Who is responsible for delighting prospects and customers? - ANSWERS -marketing, sales, and
services
True or False? Is it recommended best practice to gate and deliver majority of your content over
live chat? - ANSWERS -False
Stages of Inbound Marketing - ANSWERS -Attract, Engage, and Delight
Fill in the blanks: Inbound is Knowledge - ANSWERS -Monetization
Which departments should be involved in creating content? - ANSWERS -All departments
( Marketing and sales, All customer- facing departments)
what occurs during the attract stage of the inbound methodology begins? - ANSWERS -you
focus on bringing prospects and customers to your social pages or website through relevant and
helpful content
, when does the engage stage of the inbound methodology begin - ANSWERS -the engage stage
begins when a prospect or customer takes a desired action
True or False? As buying behavior changes, the inbound philosophy will also evolve? - ANSWERS
-False
what is the purpose of the delight stage of the inbound methodology? - ANSWERS -1. to exceed
expectations
2. to provide an outstanding experience every time a prospect or customer interacts with your
company.
3. to go the extra step to ensure a prospect or customer accomplishes what they set out to do.
4. all of the above
The answer is all of the above
True or False? Most buyers start researching potential solutions before they meet with a
salesperson. - ANSWERS -True
The inbound methodology is a _______. - ANSWERS -Flywheel
your_______is your strongest acquisition lever. - ANSWERS -Current customer base
what is the relationship between the inbound methodology and the concept of a flywheel? -
ANSWERS -The only way to make your company operates like a flywheel is to use inbound
techniques
which of the following is a problem with thinking of your business as a funnel? - ANSWERS -
Movement through a funnel immediately stops when things stop flowing into the top of the
funnel
