Hubspot Marketing Software Exam
Questions and Answers12
What is the primary purpose of a topic cluster content strategy? - ANSWERS -To rearrange your
site architecture into clusters of related content
What can you add to a blog post to determine what content will show up on the short form
version of that post on your blog's homepage? - ANSWERS -Read more separator
True or False? In a topic cluster, subtopics are usually covered in blog posts. - ANSWERS -t
What is the final step you should take before publishing a page? - ANSWERS -preview
Which of these is NOT one of the ways search has changed in the last 5 years? - ANSWERS -
Fewer Google algorithm changes
What is the definition of contact management? - ANSWERS -A strategy that focuses on using a
software program to easily store and source a contact's information, including their name,
contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing actions. -
ANSWERS -Marketing automation
Which of the following should you do before setting new KPI goals? - ANSWERS -Identify current
performance for your KPIs.
, Marketing Hub users will frequently use which of the following menus in HubSpot? - ANSWERS -
All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your
Marketing Hub campaign reporting less comprehensive. - ANSWERS -T
Which of the following metrics are marketing teams NOT likely to report on? - ANSWERS -
Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual tools
can help you. - ANSWERS -t
Keeping your database healthy and up to date should always be a priority so that you can create
powerful and ____________. - ANSWERS -contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of communication. -
ANSWERS -t
True or false? When importing contacts, HubSpot automatically searches for matches with your
spreadsheet columns and pairs your existing properties, such as first name and last name. -
ANSWERS -t
Which parts of your organization can benefit from buyer personas? - ANSWERS -Marketing,
sales, service
Which is NOT an example of demographic information that can help bring value to your buyer
persona research? - ANSWERS -shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. - ANSWERS -top personas report
Questions and Answers12
What is the primary purpose of a topic cluster content strategy? - ANSWERS -To rearrange your
site architecture into clusters of related content
What can you add to a blog post to determine what content will show up on the short form
version of that post on your blog's homepage? - ANSWERS -Read more separator
True or False? In a topic cluster, subtopics are usually covered in blog posts. - ANSWERS -t
What is the final step you should take before publishing a page? - ANSWERS -preview
Which of these is NOT one of the ways search has changed in the last 5 years? - ANSWERS -
Fewer Google algorithm changes
What is the definition of contact management? - ANSWERS -A strategy that focuses on using a
software program to easily store and source a contact's information, including their name,
contact history, email information, and more.
___________ is the software that exists with the goal of automating your marketing actions. -
ANSWERS -Marketing automation
Which of the following should you do before setting new KPI goals? - ANSWERS -Identify current
performance for your KPIs.
, Marketing Hub users will frequently use which of the following menus in HubSpot? - ANSWERS -
All of the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your
Marketing Hub campaign reporting less comprehensive. - ANSWERS -T
Which of the following metrics are marketing teams NOT likely to report on? - ANSWERS -
Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual tools
can help you. - ANSWERS -t
Keeping your database healthy and up to date should always be a priority so that you can create
powerful and ____________. - ANSWERS -contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of communication. -
ANSWERS -t
True or false? When importing contacts, HubSpot automatically searches for matches with your
spreadsheet columns and pairs your existing properties, such as first name and last name. -
ANSWERS -t
Which parts of your organization can benefit from buyer personas? - ANSWERS -Marketing,
sales, service
Which is NOT an example of demographic information that can help bring value to your buyer
persona research? - ANSWERS -shoe size
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. - ANSWERS -top personas report
