Hubspot Exam Questions and
Answers8
A(n) ________ outlines guidelines and best practices for employees to follow on social media. -
ANSWERS -social media policy
Next
What's the first step organizations and brands need to take when establishing a social media
policy? - ANSWERS -Educate employees on the importance of having a social media policy for all
team members within the organization.
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid? - ANSWERS -Sending out promotional sponsored posts and
tweets during a crisis
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun
filters and "stickers" that disappear after a short period of time (1-24 hours). - ANSWERS -True
Which of the following is NOT a benefit of having a social media strategy? - ANSWERS -Social
media helps you send better emails.
Which network has the longest life for a piece of content? - ANSWERS -Pinterest
On which social network should you share content most frequently? - ANSWERS -Twitter
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - ANSWERS -False
, Fill in the blank: Instagram stories are a great way to _____________. - ANSWERS -drive traffic
and engagement
Why are hashtags helpful? - ANSWERS -To aid search, track campaigns, and to influence the
creation of user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years. - ANSWERS -False
What is a social media audit? - ANSWERS -A hard look at the data from all your social accounts
and the social conversations about your brand and your competitors
Which KPI is most likely to be a vanity metric? - ANSWERS -Reach
True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - ANSWERS -True
True or False? You should revisit your KPIs every 18 months. - ANSWERS -True
What is the biggest challenge that most social media practitioners have? - ANSWERS -Getting
executive buy-in for social ideas
True or False? The Holistic model is the most common social team structure used by
organizations today. - ANSWERS -False
Why do stakeholders matter as you begin to develop your team structure? - ANSWERS -
Stakeholders needs may be the same as your needs and their buy-in may help you influence
senior leaders
Answers8
A(n) ________ outlines guidelines and best practices for employees to follow on social media. -
ANSWERS -social media policy
Next
What's the first step organizations and brands need to take when establishing a social media
policy? - ANSWERS -Educate employees on the importance of having a social media policy for all
team members within the organization.
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid? - ANSWERS -Sending out promotional sponsored posts and
tweets during a crisis
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun
filters and "stickers" that disappear after a short period of time (1-24 hours). - ANSWERS -True
Which of the following is NOT a benefit of having a social media strategy? - ANSWERS -Social
media helps you send better emails.
Which network has the longest life for a piece of content? - ANSWERS -Pinterest
On which social network should you share content most frequently? - ANSWERS -Twitter
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - ANSWERS -False
, Fill in the blank: Instagram stories are a great way to _____________. - ANSWERS -drive traffic
and engagement
Why are hashtags helpful? - ANSWERS -To aid search, track campaigns, and to influence the
creation of user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years. - ANSWERS -False
What is a social media audit? - ANSWERS -A hard look at the data from all your social accounts
and the social conversations about your brand and your competitors
Which KPI is most likely to be a vanity metric? - ANSWERS -Reach
True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - ANSWERS -True
True or False? You should revisit your KPIs every 18 months. - ANSWERS -True
What is the biggest challenge that most social media practitioners have? - ANSWERS -Getting
executive buy-in for social ideas
True or False? The Holistic model is the most common social team structure used by
organizations today. - ANSWERS -False
Why do stakeholders matter as you begin to develop your team structure? - ANSWERS -
Stakeholders needs may be the same as your needs and their buy-in may help you influence
senior leaders
