Certification Exam Questions and
Answers12
related searches - ANSWERS -appears at the bottom of the search page and gives you
suggestions that are similar
Things to keep in mind when generating content ideas with others - ANSWERS -a brainstorm can
be an incredibly productive way to generate fresh and creative content ideas- gives different
perspectives
Best Practices for Brainstorming - ANSWERS -pick someone to moderate and set a clear agenda
create an atmosphere where people feel comfortable
leverage "braindumps"
use sticky notes, whiteboards, and other visual aids
remember the main goal is to generate new and unexpected ideas
Content Marketing - ANSWERS -A strategic marketing and business process focused on creating
and distributing valuable, relevant, and consistent content to attract and retain a clearly defined
audience and ultimately to drive profitable customer action.
The art of communicating with your prospects and customers without having to sell to them.
, 1st Sign of Content Marketing - ANSWERS -4200 B.C.
Content - ANSWERS -the message your content marketing strategy delivers
Inbound Methodology - ANSWERS -Attract
Convert
Close
Delight
Attract (Inbound Methodology) - ANSWERS -blog, keywords, social publishing
Strangers >> Visitors
Convert (Inbound Methodology) - ANSWERS -forms, CTA, landing pages
Visitors >> Leads
Close (Inbound Methodology) - ANSWERS -CRM, email, workflows
Leads >> Customers
Delight (Inbound Methodology) - ANSWERS -Surveys, smart content, social monitoring
Customers >> Promoters
Similarities between content marketing and inbound marketing - ANSWERS -Focus on:
Empowering potential customers
Building a lasting relationship with your audience