Hubspot Digital Marketing
Certification Exam Questions and
Answers8
___________ characters is the average character length that will appear on a mobile device for
your email. - ANSWERS -41-50
To provide a personalized experience to your email reader, which of the following best practices
should you employ? Select all that apply. - ANSWERS -- Add the contact's first name
- Mention their interests
- Mention an action the contact has taken with their company
Which of the following is NOT an example of paid media? - ANSWERS -guest blog posts
During the decision stage of the buyer's journey, it's effective to use which of the following
content formats? - ANSWERS -case studies & testimonials
To keep your content calendar agile, it shouldn't extend more than... - ANSWERS -3 months
All of the following are attributes of a content creation workflow EXCEPT - ANSWERS -How much
money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When they
sent you their feedback, they made edits directly in the doc. Is this a best practice for a content
editing process? - ANSWERS -No, the editor should have tracked changes which would have
shown you where they would apply recommended edits.
, True or false? You should use a consistent naming system to store and easily identify hosted
files. - ANSWERS -False
True or false? Your content creation framework should stay consistent over time - ANSWERS -
False. As business goals and content change, so should your process to support them
True or false? If you want to produce great content, then you need to hire an in-house content
creator - ANSWERS -False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
ANSWERS -False. Extensive vocabulary makes you appear less credible and confident
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." - ANSWERS -Passive
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - ANSWERS -All
of the above
When is the most effective time to boost content on social media? - ANSWERS -When it's
performing well.
True or false? You should post the same message across all of your social channels. - ANSWERS -
False. You should customize the message based on the platform
Which network has the longest life for a piece of content? - ANSWERS -pinterest
On which social network should you share content most frequently? - ANSWERS -Twitter
Certification Exam Questions and
Answers8
___________ characters is the average character length that will appear on a mobile device for
your email. - ANSWERS -41-50
To provide a personalized experience to your email reader, which of the following best practices
should you employ? Select all that apply. - ANSWERS -- Add the contact's first name
- Mention their interests
- Mention an action the contact has taken with their company
Which of the following is NOT an example of paid media? - ANSWERS -guest blog posts
During the decision stage of the buyer's journey, it's effective to use which of the following
content formats? - ANSWERS -case studies & testimonials
To keep your content calendar agile, it shouldn't extend more than... - ANSWERS -3 months
All of the following are attributes of a content creation workflow EXCEPT - ANSWERS -How much
money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When they
sent you their feedback, they made edits directly in the doc. Is this a best practice for a content
editing process? - ANSWERS -No, the editor should have tracked changes which would have
shown you where they would apply recommended edits.
, True or false? You should use a consistent naming system to store and easily identify hosted
files. - ANSWERS -False
True or false? Your content creation framework should stay consistent over time - ANSWERS -
False. As business goals and content change, so should your process to support them
True or false? If you want to produce great content, then you need to hire an in-house content
creator - ANSWERS -False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
ANSWERS -False. Extensive vocabulary makes you appear less credible and confident
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." - ANSWERS -Passive
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - ANSWERS -All
of the above
When is the most effective time to boost content on social media? - ANSWERS -When it's
performing well.
True or false? You should post the same message across all of your social channels. - ANSWERS -
False. You should customize the message based on the platform
Which network has the longest life for a piece of content? - ANSWERS -pinterest
On which social network should you share content most frequently? - ANSWERS -Twitter
