Hubspot Inbound Certification Study
Guide Exam Questions and
Answers52
Why should you be measuring and tracking as many of your customer's interactions as you can?
- ANSWERS -ou should be measuring and tracking as many of these interactions as you can.
Collect qualitative and quantitative data, pre-and post-sale, using manual and automatic
methods.
Then, use that data to better understand how your organization can serve your customers
through communication, education, or innovative product changes.
There are many ways you can listen, but why listen and collect data? Data improves how you
execute the pillars of delight and ensures you're always challenging the status quo
How can you educate your team members? - ANSWERS -It's important to be sure that your
organization focuses on resolving all of your customers' problems and supports the goals they're
aiming to achieve. Also, be sure that your team understands why it's so important to follow-
up and how they can use the second pillar of delight,
communication, to ensure the person leaves each interaction with the right expectations.
How can you exceed people's expectations during more interactions? - ANSWERS -
Why is following-up so important to delight? - ANSWERS -It's important to be sure that your
organization focuses on resolving all of your customers' problems and supports the goals they're
aiming to achieve. Also, be sure that your team understands why it's so important to follow-
up and how they can use the second pillar of delight,
,communication, to ensure the person leaves each interaction with the right expectations.
What steps should you take when trying to solve a person's problem as fast as possible? -
ANSWERS -
What's an effective way to empower your team while not micro-managing them? - ANSWERS -
What's the difference between traditonal marketing & inbound marketing? - ANSWERS -
Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-
centric
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric.
What is inbound? - ANSWERS --marketing focused on getting found by customers
-Inbound is about being a part of the conversation
-creating marketing that people love
What is the inbound methodology? - ANSWERS -It illustrates the four stages that make up the
inbound
marketing and sales process.
What are the different phases that make up inbound methodology? - ANSWERS -1. attract
strangers to your site ( blogging, optimizing your
website, and social media)
2. convert into leads (forms, call to action, landing pages)
3. close (CRM, emails, workflow)
4. delight ( surveys, smart content, social monitoring)
,How does analyze fit into the inbound methodology? - ANSWERS -Analysis is part of every single
thing you do with your inbound strategy. Anything you do
-- any piece of content you create, any campaign you launch, or any marketing action you
undertake -- should be analyzed.
What are the best inbound practices? - ANSWERS --using buyer personas
-by using the buyer's journey
- by creating remarkable content, and knowing how to
leverage it
What is a buyer persona? - ANSWERS -semi-fictional representations of an ideal customer,
based on real data and some educated speculation about demographics, behaviors,
motivations, and goals.
How do you create a buyer persona? - ANSWERS -created through research, analysis, and taking
a close look at who's already buying from you.
How do you go about researching buy personas? - ANSWERS -Buyer personas must be based off
of actual research, not assumptions.
Ask questions like:
What is your job role? Your title?
What industry or industries does your company work/is your role in?
What are you working to accomplish?
What are your biggest challenges?
How do you learn about new information for your role?
Do you use the internet to research vendors or products?
, always focus on the 'Why' or the motives of your buyer personas, not their actions.
Start by interviewing your current customers, former customers, prospects, and even your
coworkers.
Once you've spoken to a few people, it's time to start looking for trends.
What are the components of a persona profile story? - ANSWERS -Background, demographics,
identifiers, goals, challeges, how you solve the problem, common objectives, real quotes
What is the buyer's journey? - ANSWERS -active research process someone goes through
leading up to a purchase
What are the stages that make up the buyers jouney? How are they defines? - ANSWERS -the
awareness stage, when your prospect is experiencing and expressing symptoms of a problem or
opportunity. They're doing education research to more clearly understand, frame, and give a
name to their problem.
the consideration stage, when a prospect has now clearly defined and given a name to their
problem or opportunity. They are committed to researching and understanding all of the
available
approaches and/or methods to solving the defined problem or opportunity.
and the decision stage that portray the experiences your potential customers go through. when
a prospect has now decided on their solution strategy, method, or
approach. They are compiling a long list of all available vendors and products in their given
solution strategy. They could also be researching to whittle the long list down to a short list and
ultimately making a final purchase decision.
Guide Exam Questions and
Answers52
Why should you be measuring and tracking as many of your customer's interactions as you can?
- ANSWERS -ou should be measuring and tracking as many of these interactions as you can.
Collect qualitative and quantitative data, pre-and post-sale, using manual and automatic
methods.
Then, use that data to better understand how your organization can serve your customers
through communication, education, or innovative product changes.
There are many ways you can listen, but why listen and collect data? Data improves how you
execute the pillars of delight and ensures you're always challenging the status quo
How can you educate your team members? - ANSWERS -It's important to be sure that your
organization focuses on resolving all of your customers' problems and supports the goals they're
aiming to achieve. Also, be sure that your team understands why it's so important to follow-
up and how they can use the second pillar of delight,
communication, to ensure the person leaves each interaction with the right expectations.
How can you exceed people's expectations during more interactions? - ANSWERS -
Why is following-up so important to delight? - ANSWERS -It's important to be sure that your
organization focuses on resolving all of your customers' problems and supports the goals they're
aiming to achieve. Also, be sure that your team understands why it's so important to follow-
up and how they can use the second pillar of delight,
,communication, to ensure the person leaves each interaction with the right expectations.
What steps should you take when trying to solve a person's problem as fast as possible? -
ANSWERS -
What's an effective way to empower your team while not micro-managing them? - ANSWERS -
What's the difference between traditonal marketing & inbound marketing? - ANSWERS -
Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-
centric
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric.
What is inbound? - ANSWERS --marketing focused on getting found by customers
-Inbound is about being a part of the conversation
-creating marketing that people love
What is the inbound methodology? - ANSWERS -It illustrates the four stages that make up the
inbound
marketing and sales process.
What are the different phases that make up inbound methodology? - ANSWERS -1. attract
strangers to your site ( blogging, optimizing your
website, and social media)
2. convert into leads (forms, call to action, landing pages)
3. close (CRM, emails, workflow)
4. delight ( surveys, smart content, social monitoring)
,How does analyze fit into the inbound methodology? - ANSWERS -Analysis is part of every single
thing you do with your inbound strategy. Anything you do
-- any piece of content you create, any campaign you launch, or any marketing action you
undertake -- should be analyzed.
What are the best inbound practices? - ANSWERS --using buyer personas
-by using the buyer's journey
- by creating remarkable content, and knowing how to
leverage it
What is a buyer persona? - ANSWERS -semi-fictional representations of an ideal customer,
based on real data and some educated speculation about demographics, behaviors,
motivations, and goals.
How do you create a buyer persona? - ANSWERS -created through research, analysis, and taking
a close look at who's already buying from you.
How do you go about researching buy personas? - ANSWERS -Buyer personas must be based off
of actual research, not assumptions.
Ask questions like:
What is your job role? Your title?
What industry or industries does your company work/is your role in?
What are you working to accomplish?
What are your biggest challenges?
How do you learn about new information for your role?
Do you use the internet to research vendors or products?
, always focus on the 'Why' or the motives of your buyer personas, not their actions.
Start by interviewing your current customers, former customers, prospects, and even your
coworkers.
Once you've spoken to a few people, it's time to start looking for trends.
What are the components of a persona profile story? - ANSWERS -Background, demographics,
identifiers, goals, challeges, how you solve the problem, common objectives, real quotes
What is the buyer's journey? - ANSWERS -active research process someone goes through
leading up to a purchase
What are the stages that make up the buyers jouney? How are they defines? - ANSWERS -the
awareness stage, when your prospect is experiencing and expressing symptoms of a problem or
opportunity. They're doing education research to more clearly understand, frame, and give a
name to their problem.
the consideration stage, when a prospect has now clearly defined and given a name to their
problem or opportunity. They are committed to researching and understanding all of the
available
approaches and/or methods to solving the defined problem or opportunity.
and the decision stage that portray the experiences your potential customers go through. when
a prospect has now decided on their solution strategy, method, or
approach. They are compiling a long list of all available vendors and products in their given
solution strategy. They could also be researching to whittle the long list down to a short list and
ultimately making a final purchase decision.
