hubspot inbound marketing cert exam
questions and answers8
__________ allows you to understand what users want, care about, and interact with on your
site by visually representing their clicks, taps, and scrolling behavior. - ANSWERS -Hotjar
A customer's buying journey is ever-evolving. You should make updates as you learn more about
your buyer persona. - ANSWERS -True
Which of the following is NOT a category you should organize your content audit by? - ANSWERS
-Content title
All of the following are examples of a SMART goal EXCEPT: - ANSWERS -Significantly reduce the
amount of time the team spends on creating content.
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - ANSWERS -The software that exists with
the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your
Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment
In Mind, What's The Most Strategic Avenue To Choose? - ANSWERS -You could increase the
chances of your current traffic choosing to convert and move down your funnel. Over time, this
has the potential to drastically lower your cost to acquire a customer and positively impact your
return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - ANSWERS -Conversion
rate optimization
, True Or False? A Call-To-Action Must Be A Button. - ANSWERS -False
What Is The Definition Of A Buyer Persona? - ANSWERS -A semi-fictional representation of your
ideal customer based on real data and some select educated speculation
What Is SCOPE? - ANSWERS -Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And
Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The
Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization
Experiment? - ANSWERS -By changing this page's copy, the conversion rate will increase because
it frames our product and service page in a way that better aligns with our buyer persona's
needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
ANSWERS -4 weeks
What Are The Steps Of Conversion Optimization? - ANSWERS -Define your objective, establish
your baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - ANSWERS -Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
ANSWERS -True
True Or False? Conversion Optimization Is NOT An Iterative Process. - ANSWERS -False
questions and answers8
__________ allows you to understand what users want, care about, and interact with on your
site by visually representing their clicks, taps, and scrolling behavior. - ANSWERS -Hotjar
A customer's buying journey is ever-evolving. You should make updates as you learn more about
your buyer persona. - ANSWERS -True
Which of the following is NOT a category you should organize your content audit by? - ANSWERS
-Content title
All of the following are examples of a SMART goal EXCEPT: - ANSWERS -Significantly reduce the
amount of time the team spends on creating content.
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - ANSWERS -The software that exists with
the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your
Company Generated Last Quarter. With Your Company's Bottom Line And Return On Investment
In Mind, What's The Most Strategic Avenue To Choose? - ANSWERS -You could increase the
chances of your current traffic choosing to convert and move down your funnel. Over time, this
has the potential to drastically lower your cost to acquire a customer and positively impact your
return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - ANSWERS -Conversion
rate optimization
, True Or False? A Call-To-Action Must Be A Button. - ANSWERS -False
What Is The Definition Of A Buyer Persona? - ANSWERS -A semi-fictional representation of your
ideal customer based on real data and some select educated speculation
What Is SCOPE? - ANSWERS -Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And
Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The
Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization
Experiment? - ANSWERS -By changing this page's copy, the conversion rate will increase because
it frames our product and service page in a way that better aligns with our buyer persona's
needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
ANSWERS -4 weeks
What Are The Steps Of Conversion Optimization? - ANSWERS -Define your objective, establish
your baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - ANSWERS -Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
ANSWERS -True
True Or False? Conversion Optimization Is NOT An Iterative Process. - ANSWERS -False
