ESB Certification Exam Quizlet Garcia
with Complete Solutions
Which market segment shares a customer's age, gender, and ethnicity? - ANSWERS -
Demographic
Which market segment shares a customer's location? - ANSWERS -Geographical
Which market segment anticipates a customer's needs? - ANSWERS -Behavioral
Which market segment shows how a customer views the world? - ANSWERS -Psychographic
One can expect their sales volume to be ______ when they are in product/market fit. [Elements
of the Product/Market Fit Hypothesis] - ANSWERS -high
Product/market fit is making a product or ________ that many people want. [Elements of the
Product/Market Fit Hypothesis] - ANSWERS -service
A business must provide customers with quality products to maintain customer __________.
[Performance and Quality Criteria] - ANSWERS -satisfaction
A Minimum Viable Product (MVP) is a _________ used to test ease-of-use and functionality to
help determine the user's experience and ultimately improve the user's experience with the
product. [Performance and Quality Criteria] - ANSWERS -prototype
In which stage should one develop a value hypothesis? - ANSWERS -Launch
with Complete Solutions
Which market segment shares a customer's age, gender, and ethnicity? - ANSWERS -
Demographic
Which market segment shares a customer's location? - ANSWERS -Geographical
Which market segment anticipates a customer's needs? - ANSWERS -Behavioral
Which market segment shows how a customer views the world? - ANSWERS -Psychographic
One can expect their sales volume to be ______ when they are in product/market fit. [Elements
of the Product/Market Fit Hypothesis] - ANSWERS -high
Product/market fit is making a product or ________ that many people want. [Elements of the
Product/Market Fit Hypothesis] - ANSWERS -service
A business must provide customers with quality products to maintain customer __________.
[Performance and Quality Criteria] - ANSWERS -satisfaction
A Minimum Viable Product (MVP) is a _________ used to test ease-of-use and functionality to
help determine the user's experience and ultimately improve the user's experience with the
product. [Performance and Quality Criteria] - ANSWERS -prototype
In which stage should one develop a value hypothesis? - ANSWERS -Launch
