,COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2
2025 – DUE 2025; 100% trusted ,comprehensive and complete
reliable solution with clear explanation
QUESTION 1: COMMUNICATION AND THE ORGANISATION
Six Communication Fields (Barker & Angelopulo, 2013)
Barker & Angelopulo (2013) highlight that communication is a broad
field with several interconnected disciplines that often overlap. Six of
the most significant are:
1. Organisational Communication
Organisational communication refers to the processes through which
information flows and meaning is created within an organisation and
between the organisation and its external stakeholders. It is one of the
most important fields of communication because it underpins
management effectiveness, productivity, and organisational culture.
Internal Communication:
o Includes communication between management and
employees (downward), employees and management
(upward), and among employees at the same level
(horizontal).
Examples: staff meetings, emails, noticeboards, performance
reviews, and informal “grapevine” communication. External
Communication:
, o
o Refers to interaction with stakeholders outside the
organisation, such as customers, suppliers, investors,
regulators, and the community. o Examples: corporate
reports, public relations, media engagement, social media
updates, and crisis communication.
Functions:
o Coordination: Ensures that employees and
departments work together effectively to achieve
organisational goals. o Decision-making: Provides managers
and staff with information necessary for problem-solving and
strategy formulation.
o Change management: Essential for communicating
during restructuring, innovation, or policy changes to reduce
resistance and build support. o Culture building: Shapes
organisational identity, values, and norms through rituals,
shared stories, and leadership communication. Modern
Developments:
o Technology has transformed organisational
communication, with digital platforms, intranets, and instant
messaging improving speed and accessibility. o Remote and
hybrid work environments have highlighted the importance of
virtual communication tools (e.g., Zoom, Teams, Slack).
Example:
o A company introducing a new digital system must use
organisational communication to train employees (internal),
reassure investors (external), and engage customers through
marketing (external). Poor communication can lead to
confusion, resistance, and reputational damage.
In summary, organisational communication is vital for the efficiency,
cohesion, and sustainability of an organisation. It ensures that the right
information reaches the right people at the right time, aligning individual
roles with organisational objectives.
2025 – DUE 2025; 100% trusted ,comprehensive and complete
reliable solution with clear explanation
QUESTION 1: COMMUNICATION AND THE ORGANISATION
Six Communication Fields (Barker & Angelopulo, 2013)
Barker & Angelopulo (2013) highlight that communication is a broad
field with several interconnected disciplines that often overlap. Six of
the most significant are:
1. Organisational Communication
Organisational communication refers to the processes through which
information flows and meaning is created within an organisation and
between the organisation and its external stakeholders. It is one of the
most important fields of communication because it underpins
management effectiveness, productivity, and organisational culture.
Internal Communication:
o Includes communication between management and
employees (downward), employees and management
(upward), and among employees at the same level
(horizontal).
Examples: staff meetings, emails, noticeboards, performance
reviews, and informal “grapevine” communication. External
Communication:
, o
o Refers to interaction with stakeholders outside the
organisation, such as customers, suppliers, investors,
regulators, and the community. o Examples: corporate
reports, public relations, media engagement, social media
updates, and crisis communication.
Functions:
o Coordination: Ensures that employees and
departments work together effectively to achieve
organisational goals. o Decision-making: Provides managers
and staff with information necessary for problem-solving and
strategy formulation.
o Change management: Essential for communicating
during restructuring, innovation, or policy changes to reduce
resistance and build support. o Culture building: Shapes
organisational identity, values, and norms through rituals,
shared stories, and leadership communication. Modern
Developments:
o Technology has transformed organisational
communication, with digital platforms, intranets, and instant
messaging improving speed and accessibility. o Remote and
hybrid work environments have highlighted the importance of
virtual communication tools (e.g., Zoom, Teams, Slack).
Example:
o A company introducing a new digital system must use
organisational communication to train employees (internal),
reassure investors (external), and engage customers through
marketing (external). Poor communication can lead to
confusion, resistance, and reputational damage.
In summary, organisational communication is vital for the efficiency,
cohesion, and sustainability of an organisation. It ensures that the right
information reaches the right people at the right time, aligning individual
roles with organisational objectives.
