COM3705
Assignment 01
Semester 2 2025
Due Year 2025
, COM3705
Assignment 01: Semester 2 2025
Due Year 2025
International Communication
QUESTION 1
QuantumElectronics.com is an online retail shop that supplies business and
home electronic gadgets. QuantumElectronics.com, which uses e-commerce as
its main platform, has the potential to have its products exposed to global
customers; and has recently explored some of the best marketing communication
tools to promote its products.
1.1 Explain how the four Cs of marketing as adapted from the four Ps of marketing can
be used as a central approach for QuantumElectronics? (10)
The four Cs of marketing represent a customer-focused reinterpretation of the traditional
four Ps (Product, Price, Place, Promotion). This framework shifts emphasis from the
seller’s perspective to the customer’s needs and experiences, which is particularly
suitable for QuantumElectronics.com—an e-commerce platform targeting global
business and home users. The four Cs provide a holistic, consumer-driven strategy that
ensures relevance, convenience, and long-term engagement.
(i) Consumer Wants and Needs (adapted from Product):
Rather than focusing only on supplying electronic gadgets, QuantumElectronics should
prioritize solving consumer problems and enhancing customer lifestyles. This includes
providing reliable, user-friendly, and innovative electronics that support productivity
(e.g., remote working tools) or entertainment (e.g., gaming and smart home devices).
Assignment 01
Semester 2 2025
Due Year 2025
, COM3705
Assignment 01: Semester 2 2025
Due Year 2025
International Communication
QUESTION 1
QuantumElectronics.com is an online retail shop that supplies business and
home electronic gadgets. QuantumElectronics.com, which uses e-commerce as
its main platform, has the potential to have its products exposed to global
customers; and has recently explored some of the best marketing communication
tools to promote its products.
1.1 Explain how the four Cs of marketing as adapted from the four Ps of marketing can
be used as a central approach for QuantumElectronics? (10)
The four Cs of marketing represent a customer-focused reinterpretation of the traditional
four Ps (Product, Price, Place, Promotion). This framework shifts emphasis from the
seller’s perspective to the customer’s needs and experiences, which is particularly
suitable for QuantumElectronics.com—an e-commerce platform targeting global
business and home users. The four Cs provide a holistic, consumer-driven strategy that
ensures relevance, convenience, and long-term engagement.
(i) Consumer Wants and Needs (adapted from Product):
Rather than focusing only on supplying electronic gadgets, QuantumElectronics should
prioritize solving consumer problems and enhancing customer lifestyles. This includes
providing reliable, user-friendly, and innovative electronics that support productivity
(e.g., remote working tools) or entertainment (e.g., gaming and smart home devices).
