,TABLE OF CONTENTS
1. Artificial Intelligence, Politics and Discourse………………………………………page 3
2. Artificial Intelligence and the African Context……………………………………page 6
3. Creativity and Artificial Intelligence…………………………………………………..page 11
4. Artificial Intelligence and the Therapeutic Context……………………………page 14
, ARTIFICIAL INTELLIGENCE, POLITICS AND DISCOURSE
INTRODUCTION
Artificial Intelligence (AI) is transforming contemporary society at an unprecedented
pace. Beyond its technical applications, AI profoundly influences political processes
and public discourse worldwide. Its capacity to collect, analyze, and deploy data has
altered the landscape of political communication, reshaped democratic participation,
and introduced new ethical and social challenges. This essay critically examines the
multifaceted relationship between AI, politics, and discourse, exploring how AI
technologies mediate political power, affect public opinion, and potentially threaten
democratic principles. It further investigates ethical concerns such as algorithmic
bias, misinformation, and surveillance, while emphasizing the need for regulatory
frameworks and citizen digital literacy to navigate this complex terrain.
THE EMERGENCE OF ARTIFICIAL INTELLIGENCE IN POLITICAL SPHERES
The integration of AI into politics is part of a broader digital transformation. AI's
abilities in natural language processing, machine learning, and big data analytics
enable political actors to gather detailed insights about electorates, optimize
campaign strategies, and craft persuasive messaging (Kreiss, 2020). Political
campaigns increasingly rely on AI-driven tools for micro-targeting voters through
social media platforms and digital advertising (Bradshaw & Howard, 2019). For
instance, the 2016 US presidential election and the Brexit referendum highlighted the
strategic deployment of AI to influence voter behavior (Tufekci, 2018).
However, this deployment raises questions about power asymmetries. AI’s use tends
to concentrate influence among actors with access to data and computational
resources, potentially sidelining marginalized voices and altering the democratic
equilibrium (Zuboff, 2019). This shift underscores the urgency to understand AI’s role
not only as a tool but as an active agent in shaping political discourse.
AI AND POLITICAL COMMUNICATION
TARGETED POLITICAL ADVERTISING AND PERSONALIZATION
One of AI’s most prominent political applications is targeted advertising. By analyzing
behavioral data, AI algorithms segment electorates into distinct groups, enabling
highly personalized political messages (Enli, 2017). Such micro-targeting increases
campaign efficiency but risks fragmenting the public sphere. Filter bubbles and echo
chambers emerge as individuals consume information that aligns solely with their
1. Artificial Intelligence, Politics and Discourse………………………………………page 3
2. Artificial Intelligence and the African Context……………………………………page 6
3. Creativity and Artificial Intelligence…………………………………………………..page 11
4. Artificial Intelligence and the Therapeutic Context……………………………page 14
, ARTIFICIAL INTELLIGENCE, POLITICS AND DISCOURSE
INTRODUCTION
Artificial Intelligence (AI) is transforming contemporary society at an unprecedented
pace. Beyond its technical applications, AI profoundly influences political processes
and public discourse worldwide. Its capacity to collect, analyze, and deploy data has
altered the landscape of political communication, reshaped democratic participation,
and introduced new ethical and social challenges. This essay critically examines the
multifaceted relationship between AI, politics, and discourse, exploring how AI
technologies mediate political power, affect public opinion, and potentially threaten
democratic principles. It further investigates ethical concerns such as algorithmic
bias, misinformation, and surveillance, while emphasizing the need for regulatory
frameworks and citizen digital literacy to navigate this complex terrain.
THE EMERGENCE OF ARTIFICIAL INTELLIGENCE IN POLITICAL SPHERES
The integration of AI into politics is part of a broader digital transformation. AI's
abilities in natural language processing, machine learning, and big data analytics
enable political actors to gather detailed insights about electorates, optimize
campaign strategies, and craft persuasive messaging (Kreiss, 2020). Political
campaigns increasingly rely on AI-driven tools for micro-targeting voters through
social media platforms and digital advertising (Bradshaw & Howard, 2019). For
instance, the 2016 US presidential election and the Brexit referendum highlighted the
strategic deployment of AI to influence voter behavior (Tufekci, 2018).
However, this deployment raises questions about power asymmetries. AI’s use tends
to concentrate influence among actors with access to data and computational
resources, potentially sidelining marginalized voices and altering the democratic
equilibrium (Zuboff, 2019). This shift underscores the urgency to understand AI’s role
not only as a tool but as an active agent in shaping political discourse.
AI AND POLITICAL COMMUNICATION
TARGETED POLITICAL ADVERTISING AND PERSONALIZATION
One of AI’s most prominent political applications is targeted advertising. By analyzing
behavioral data, AI algorithms segment electorates into distinct groups, enabling
highly personalized political messages (Enli, 2017). Such micro-targeting increases
campaign efficiency but risks fragmenting the public sphere. Filter bubbles and echo
chambers emerge as individuals consume information that aligns solely with their
