MNM3705 Assignment 2 (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED

MNM3705 Assignment 2 (DETAILED ANSWERS) Semester 2 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references. STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14 MARKS 15-20 MARKS MARK A detailed discussion on the media channels (marketing communication elements) such as advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes should use, to communicate the services of the new division. 0 NB: This step should be in line with steps 1-4. 0 Each element should be discussed in detail, based on: Which channels? Why those channels? How many ads? What time of the day? How frequent? What will the message contain? How will it be used? Which part of the target market will be reached? Length: Approximately three (3) pages • No communication elements are discussed. • Communication elements are not in line with the scope, objectives, budget and target market of this project. • The discussion is based on theory and do not focus on the new division. • Communication elements are not applicable to this project. • Communication elements are not discussed in detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • Understanding of marketing communication elements in general is not clear. • Marketing communication elements are discussed in broad groups, not according to the specific type of channel. • Marketing communication elements are discussed practically, in terms of this project. • The same communication elements are consistently used throughout steps 1-4. • Each stated communication element is discussed in detail, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The specific type of channel is discussed, not just the broad group of communication elements. • The practical discussion shows a clear grasp of each communication element and how it fits into the project. • The selected communication elements fit the target market. • The selection of marketing communication elements are realistic and thoroughly discussed in terms of the project. • All elements are consistently referred to and used throughout steps 1-4 . • Detailed discussion on each element is given, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The type of communication elements discussed, address the target market. • Excellent understanding of how The division can use the selected marketing communication elements in this campaign. • Attention to detail is evident. 20 COMMENTS: RUBRIC - ASSIGNMENT 02 MNM3705/101/3/2025 29 STEP 6: PERSONNEL REQUIRE- MENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the people involved in this marketing communications campaign/project. The focus is on their skills, qualifications, training, etc. Length: Approximately two (2) pages • No personnel requirements are identified. • The identified personnel requirements are insufficient. • Wrong personnel (operational staff) have been identified for the campaign. • The personnel requirements are identified. • The identified personnel requirements are discussed in detail (qualifications, skills, duties, expectations). • Clear understanding of all personnel required for this project. • Detailed discussion of each requirement. • [Show less]