ESB CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Elements of the Design Thinking Process - ANS Stage 1: Emphasize- Research Your Users'
Needs
Stage 2: Define- State Your Users' Needs and Problems
Stage 3: Ideate- Challenge Assumptions and Create Ideas
Stage 4: Prototype- Start to Create Solutions
Stage 5: Test- Try Your Solutions Out
Difference between small businesses and entrepreneurs? - ANS Small businesses are not
always interested in taking on new business opportunities.
Entrepreneurs set up a business with the aim to make a profit.
Compensation Types - ANS 1. Piece work- compensation on a per-unit basis. EX: an employer
can choose to pay mechanics a fixed rate for each vehicle they repair instead of paying an
hourly rate.
2. Salary- employee receives a set amount of pay each month without overtime compensation
for extra hours worked.
3. Hourly- Employees most affected by minimum wage laws are compensated hourly.
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4. Commission- An employee who is paid a percentage of a sale.
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, 5. Equity- Non-cash compensations offered to employees in place of or in addition to a lower
salary.
Types of Sales Channel - ANS 1. Business-to-Business (B2B): a transaction or business
conducted between one business and another, such as a wholesaler and retailer. Transactions
tend to happen in the supply chain, where one company will purchase raw materials from
another to be used in the manufacturing process.
2. Business-to-Consumer (B2C): process of businesses selling products/services directly to
consumers, with no middle person.
Typically refers to online retailers who sell products/services to consumers through the
Internet.
Online B2C became a threat to traditional retailers, who profited from adding a markup to the
price.
3. Retail: sell items or services to customers. They typically sell items in-store or may be sold
online.
4. Wholesale: the act of buying goods in bulk from a manufacturer at a discounted price and
selling to a retailer for a higher price, for them to repackage and in turn resell in smaller
quantities at an even higher price to consumers.
Acquisition Costs - ANS These costs include shipping, sales taxes, and customs fees, as well as
the costs of site preparation, installation, and testing. When acquiring property, acquisition
costs can include surveying, closing fees, and paying off liens.
Angel Investor - ANS a wealthy private investor who provides capital for a business start-up
for a stake in the business in return.
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@COPYRIGHT FYNDLAY 2025/2026
QUESTIONS AND ANSWERS
Elements of the Design Thinking Process - ANS Stage 1: Emphasize- Research Your Users'
Needs
Stage 2: Define- State Your Users' Needs and Problems
Stage 3: Ideate- Challenge Assumptions and Create Ideas
Stage 4: Prototype- Start to Create Solutions
Stage 5: Test- Try Your Solutions Out
Difference between small businesses and entrepreneurs? - ANS Small businesses are not
always interested in taking on new business opportunities.
Entrepreneurs set up a business with the aim to make a profit.
Compensation Types - ANS 1. Piece work- compensation on a per-unit basis. EX: an employer
can choose to pay mechanics a fixed rate for each vehicle they repair instead of paying an
hourly rate.
2. Salary- employee receives a set amount of pay each month without overtime compensation
for extra hours worked.
3. Hourly- Employees most affected by minimum wage laws are compensated hourly.
1
4. Commission- An employee who is paid a percentage of a sale.
Page
@COPYRIGHT FYNDLAY 2025/2026
, 5. Equity- Non-cash compensations offered to employees in place of or in addition to a lower
salary.
Types of Sales Channel - ANS 1. Business-to-Business (B2B): a transaction or business
conducted between one business and another, such as a wholesaler and retailer. Transactions
tend to happen in the supply chain, where one company will purchase raw materials from
another to be used in the manufacturing process.
2. Business-to-Consumer (B2C): process of businesses selling products/services directly to
consumers, with no middle person.
Typically refers to online retailers who sell products/services to consumers through the
Internet.
Online B2C became a threat to traditional retailers, who profited from adding a markup to the
price.
3. Retail: sell items or services to customers. They typically sell items in-store or may be sold
online.
4. Wholesale: the act of buying goods in bulk from a manufacturer at a discounted price and
selling to a retailer for a higher price, for them to repackage and in turn resell in smaller
quantities at an even higher price to consumers.
Acquisition Costs - ANS These costs include shipping, sales taxes, and customs fees, as well as
the costs of site preparation, installation, and testing. When acquiring property, acquisition
costs can include surveying, closing fees, and paying off liens.
Angel Investor - ANS a wealthy private investor who provides capital for a business start-up
for a stake in the business in return.
2
Page
@COPYRIGHT FYNDLAY 2025/2026
