HUBSPOT Inbound Marketing Certification Exam Questions with
100% Verified Answers Graded A+
Using software to enroll every person who
downloads a specific ebook into a month-long How can you ensure your podcast content
email campaign is an example of what? - initiates action? Select all that apply. -
ANSWERS - D. Marketing automation ANSWERS - A. Include your CTA link in the
show notes B. Shorten you URL to keep CTAs
concise C. Consider mid-roll CTAs
How does the full path attribution model calculate
credit? - ANSWERS - A. 22.5% of credit to
the first interaction, the interaction that created Fill in the blank. Behavioral marketing is the
the contact, the interaction that created the deal, method by which companies target auditerm-
and to the interaction that closed the deal. The 6ences based on their behavior, interests,
final 10% is assigned to the remaining intentions, geolocation, and other metrics using
interactions evenly. _________, cookies, search history, and other
insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok - ANSWERS - C. Web
Fill in the blank: Most tools require you have a Analytics
confidence threshold of ----, in order to declare a
winner in an A/B test. - ANSWERS - C.
95% True or False? This is an example of a person in
the decision stage of their buyer's journey. // Dog-
owner Dia is struggling to walk their dog in their
True or false? Segmentation is a process that neighborhood. Their dog struggles with
helps you understand your leads and customers obedience and anxiety when approaching new
better, and behavioral marketing is how you dogs. They're looking for a local dog trainer that
categorize them based on the understanding you provides obedience training and can socialize
gain. - ANSWERS - B. False their dog to overcome its anxiety. Dia uses Yelp
to compare local dog trainers. -
ANSWERS - A. True
What is the difference between the buyer's
journey and customer journey? -
ANSWERS - A. The buyer's journey Fill in the blank. Explicit segmentation is
focuses on activities leading up to a purchase, synonymous with ______. A. Causation B.
while the customer journey extends beyond a Strategy C. Correlation D. Behavioral Marketing -
purchase ANSWERS - A. Causation
True or false? Artificial intelligence is technology How do you develop an effective content
that executes tasks based on if-then statements. distribution strategy? - ANSWERS - D. Set
- ANSWERS - B. False a content distribution goal, identify your
audience's preferred channels, and run tests for
new marketing channels
How can you ensure your content drives action?
- ANSWERS - B. Include a CTA
True or false? People are protective of their
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100% Verified Answers Graded A+
Using software to enroll every person who
downloads a specific ebook into a month-long How can you ensure your podcast content
email campaign is an example of what? - initiates action? Select all that apply. -
ANSWERS - D. Marketing automation ANSWERS - A. Include your CTA link in the
show notes B. Shorten you URL to keep CTAs
concise C. Consider mid-roll CTAs
How does the full path attribution model calculate
credit? - ANSWERS - A. 22.5% of credit to
the first interaction, the interaction that created Fill in the blank. Behavioral marketing is the
the contact, the interaction that created the deal, method by which companies target auditerm-
and to the interaction that closed the deal. The 6ences based on their behavior, interests,
final 10% is assigned to the remaining intentions, geolocation, and other metrics using
interactions evenly. _________, cookies, search history, and other
insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok - ANSWERS - C. Web
Fill in the blank: Most tools require you have a Analytics
confidence threshold of ----, in order to declare a
winner in an A/B test. - ANSWERS - C.
95% True or False? This is an example of a person in
the decision stage of their buyer's journey. // Dog-
owner Dia is struggling to walk their dog in their
True or false? Segmentation is a process that neighborhood. Their dog struggles with
helps you understand your leads and customers obedience and anxiety when approaching new
better, and behavioral marketing is how you dogs. They're looking for a local dog trainer that
categorize them based on the understanding you provides obedience training and can socialize
gain. - ANSWERS - B. False their dog to overcome its anxiety. Dia uses Yelp
to compare local dog trainers. -
ANSWERS - A. True
What is the difference between the buyer's
journey and customer journey? -
ANSWERS - A. The buyer's journey Fill in the blank. Explicit segmentation is
focuses on activities leading up to a purchase, synonymous with ______. A. Causation B.
while the customer journey extends beyond a Strategy C. Correlation D. Behavioral Marketing -
purchase ANSWERS - A. Causation
True or false? Artificial intelligence is technology How do you develop an effective content
that executes tasks based on if-then statements. distribution strategy? - ANSWERS - D. Set
- ANSWERS - B. False a content distribution goal, identify your
audience's preferred channels, and run tests for
new marketing channels
How can you ensure your content drives action?
- ANSWERS - B. Include a CTA
True or false? People are protective of their
1/4
