ASSIGNMENT 2 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Strategic Management
Table of Contents
Question 1: DECLARATION ......................................................................................... 2
Introduction ................................................................................................................... 2
Question 2: Macroenvironmental factors influencing Yuppiechef’s expansion
from online to physical retail stores ............................................................................ 3
Question 3: Internal environment analysis of Yuppiechef ........................................ 5
Question 4: Business-level strategy analysis of Yuppiechef .................................... 7
Question 5: Reflection ................................................................................................ 10
Conclusion ................................................................................................................... 10
References ................................................................................................................... 11