Hubspot - Digital Marketing Questions and Correct Answers/ Latest Update / Already Graded

Page |1


Hubspot - Digital Marketing Questions
and Correct Answers/ Latest Update /
Already Graded

Fill in the blank: To keep your content calendar agile, it shouldn't
extend more than ___________.

Ans: three months


- True or false? Never use acronyms in your writing.

Ans: false, use sparingly


- When is the most effective time to boost content on social media?

Ans: when it's performing well


- Which network has the longest life for a piece of content?

Ans: Pinterest


- What is the difference between a brand keyword and a non-brand
keyword?



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Ans: A brand keyword includes a brand's name, a non -brand
keyword does not include a brand's name


- Fill in the blank: A keyword set to _____ match type will display your
ad if the search term includes that keyword, or a very close variation.

Ans: exact


- If you have a keyword set to broad match, but you want to select
specific keywords that must be included in the search query for your ad
to be displayed, what would you use?

Ans: a broad match modifier


- Which of the following represents an exact match keyword?

Ans: [dog treats]


- Which of the following represents a phrase match keyword?

Ans: "smart tv"


- From top to bottom, what should your search account structure
hierarchy look like?

Ans: Campaigns, ad groups, keywords
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