WITH COMPLETE SOLUTIONS!!
, 1 of 487
Term
A firm's marketing team uses sales analytics to prioritize its current
customers so that marketing messages can target the current
customers more effectively. Which action is the marketing team
taking?
a. Placing
b. Collection
c. Processing
d. Segmentation
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a d
c b
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2 of 487
Term
Expenses of getting a product to a customer.
a. master budget
b. sales budget
,c. production budget
d. selling and administrative budget
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a d
c b
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3 of 487
Term
The amount of a product that needs to be manufactured to meet the
determined consumer demand.
a. master budget
b. sales budget
c. production budget
d. selling and administrative budget
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a b
c d
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4 of 487
Term
Creating a forecast based on surveys.
- gather the opinion of customers can help determine the demand
for a product in the future.
a. market testing
b. customer opinion
c. sales force composite
d. jury of executive opinion
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a e
c b
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5 of 487
Term
A successful retailer is hiring a candidate to fill an upper
management position. The retailer decides to hire an outside