MNG4801
Assignment 2 2025
Unique #:
Due Date: July 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, INTRODUCTION
This assignment explores Yuppiechef’s strategic journey from being a purely online
retailer to opening physical stores in South Africa—a shift often referred to as moving
from "clicks to bricks." The discussion begins by analysing key macroenvironmental
factors that may have influenced this decision, such as economic conditions, social
trends, technology changes, and political influences. The assignment further
evaluates the internal environment of Yuppiechef, focusing on its unique resources,
capabilities, and how it leveraged these to support its omnichannel strategy. By
using relevant academic literature, the discussion highlights how internal strengths
were used and how weaknesses were managed in a fast-changing retail market. The
analysis also identifies Yuppiechef’s business-level strategy using Porter’s generic
strategies and assesses its alignment with the company’s goals. The assignment
concludes with a personal reflection, identifying challenges faced and lessons
learned during the process. Together, these sections provide a full view of
Yuppiechef’s strategic thinking and positioning.
QUESTION 1: DECLARATION
Copy and paste the declaration template (Annexure C) here and complete it as part
of your assignment.
QUESTION 2: MACROENVIRONMENTAL ANALYSIS
Yuppiechef’s strategic decision to expand from an online platform to include physical
retail stores in South Africa was influenced by several macroenvironmental factors.
Using the PESTEL framework, we can critically examine at least five key external
factors that played a role in their decision-making.
1. Sociocultural Factors
Varsity Cube 2025 +27 81 278 3372
Assignment 2 2025
Unique #:
Due Date: July 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, INTRODUCTION
This assignment explores Yuppiechef’s strategic journey from being a purely online
retailer to opening physical stores in South Africa—a shift often referred to as moving
from "clicks to bricks." The discussion begins by analysing key macroenvironmental
factors that may have influenced this decision, such as economic conditions, social
trends, technology changes, and political influences. The assignment further
evaluates the internal environment of Yuppiechef, focusing on its unique resources,
capabilities, and how it leveraged these to support its omnichannel strategy. By
using relevant academic literature, the discussion highlights how internal strengths
were used and how weaknesses were managed in a fast-changing retail market. The
analysis also identifies Yuppiechef’s business-level strategy using Porter’s generic
strategies and assesses its alignment with the company’s goals. The assignment
concludes with a personal reflection, identifying challenges faced and lessons
learned during the process. Together, these sections provide a full view of
Yuppiechef’s strategic thinking and positioning.
QUESTION 1: DECLARATION
Copy and paste the declaration template (Annexure C) here and complete it as part
of your assignment.
QUESTION 2: MACROENVIRONMENTAL ANALYSIS
Yuppiechef’s strategic decision to expand from an online platform to include physical
retail stores in South Africa was influenced by several macroenvironmental factors.
Using the PESTEL framework, we can critically examine at least five key external
factors that played a role in their decision-making.
1. Sociocultural Factors
Varsity Cube 2025 +27 81 278 3372
