QUESTIONS AND ANSWERS verified/graded a+
153. This strategy will focus on the high technology segments
(High End, Performance and Size). Competitive advantage will
be gained by distinguishing our products with excellent design,
high awareness, easy accessibility, and product extenders. Our
R&D competency will keep our designs fresh and exciting. Our
products will keep pace with the market, offering improved
size and performance. The prices of our products will be above
average and we will expand capacity as we generate higher
demand. - ----Answers---a. Niche Differentiation
154. The resources used in the Sales Budget are - ----
Answers---d. Outside Sales, Distributors, and Inside Sales.
155. When working with inside sales, each inside salesperson
costs - ----Answers---c. $50,000.
156. When working with Distributors, each distributor costs - -
---Answers---b. $100,000.
157. When working with Outside Sales, each salesperson costs
- ----Answers---d. $125,000.
158. In only one product segment, diminishing returns for
distributors is reached at - ----Answers---c. 15
,159. In only one product segment, diminishing returns for
inside sales is reached at - ----Answers---e. 30
160. In only one product segment, diminishing returns for
outside sales is reached at - ----Answers---b. 12
161. The marketing budget detail sales screen allows
companies to allocate their promotion budget to different
media channels. These media channels are: - ----Answers---
b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web
Media.
162. When investing in print media, diminishing returns apply
after - ----Answers---a. $700,000 per product.
163. The potential reach for E-mail is rated as good for the - --
--Answers---e. Size and Performance.
164. The potential reach for Trade Shows is rated as good for
the - ----Answers---b. High End.
165. The Promotion part of advanced marketing allows teams
to allocate their time based on - ----Answers---b. each
Product.
,166. The time allocation on the advanced marketing module can
be used to - ----Answers---b. make a greater effort by the
sales staff which translates into increased demand for that
product.
167. In forecasting, it is not likely that you will take half of the
sales unless - ----Answers---d. the price is at the low end of
the range and the positioning, age and MTBF are superior.
168. A product's demand is driven by - ----Answers---b.
customer survey.
169. The customer survey score is driven by - ----Answers---
c. 4Ps.
170. Process Management Initiatives - ----Answers---a.
improve business procedures, resulting in improved
efficiencies and cost structures.
171. TQM initiatives - ----Answers---b. improve product quality
while reducing the time and resources required to design,
manufacture, warehouse and ship products.
172. This process management initiative reduces material cost
and, to a lesser degree, labor costs. - ----Answers---c.
Continuous Process Improvement systems (CPI)
, 173. This process management initiative reduces material
costs and administrative overhead. - ----Answers---b.
Vendor/Just-in-Time Inventory (JIT)
174. This process management initiative reduces labor costs. -
----Answers---d. Quality Initiative Training (QIT)
175. This process management initiative increases the
effectiveness of the Sales Budget and therefore demand. - ---
-Answers---d. Channel Support systems
176. This process management initiative reduces R&D cycle
time, - ----Answers---a. Concurrent Engineering (CCE)
177. These TQM initiatives reduce administrative overhead;
reduces the R&D cycle time and enhances the effectiveness of
the promotion and sales budget. - ----Answers---b. Quality
Function Deployment and Benchmarking
178. The TQM initiative reduces material costs and labor costs.
- ----Answers---a. Concurrent Engineering (CCE)/Six Sigma
179. If there are 4 products listed in the Capstone Courier in
the traditional segment that have a customer survey scoring of
32, 28, 22 and 14, then the top product's demand would be: - --
--Answers---d. 33%.