HUBSPOT SOCIAL MEDIA
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which network has the longest life for a piece of content? - ANS Pinterest
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. - ANS True
Why would you want a service to help you manage and discover influence? - ANS To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. - ANS True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - ANS Competitive advantage, customer satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. - ANS False
True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - ANS True
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 1
, What is the biggest challenge that most social media practitioners have? - ANS Getting
executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - ANS
True or False? You should revisit your KPIs every 18 months. - ANS False
When it comes to social listening, how do you know which social networks to start with? -
ANS
How can social media monitoring inform your sales and product teams? - ANS Customer
feedback, whether positive or negative, can help sales people and product teams better solve
for the customers needs
Why do you need to develop a business case for a new social monitoring technology? -
ANS To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize the value
What should you do if your competitor has a big public blunder? - ANS Maintain a healthy
approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound
methodology. - ANS False
Fill in the blank: Instagram stories are a great way to _____________. - ANS Drive traffic and
engagement
Why are hashtags helpful? - ANS to aid search, track campaigns, and to influence the
creation of user-generated content
When developing your brand's tone, _______ is key. - ANS Context
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 2
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
Which network has the longest life for a piece of content? - ANS Pinterest
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. - ANS True
Why would you want a service to help you manage and discover influence? - ANS To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. - ANS True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - ANS Competitive advantage, customer satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. - ANS False
True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - ANS True
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 1
, What is the biggest challenge that most social media practitioners have? - ANS Getting
executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - ANS
True or False? You should revisit your KPIs every 18 months. - ANS False
When it comes to social listening, how do you know which social networks to start with? -
ANS
How can social media monitoring inform your sales and product teams? - ANS Customer
feedback, whether positive or negative, can help sales people and product teams better solve
for the customers needs
Why do you need to develop a business case for a new social monitoring technology? -
ANS To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize the value
What should you do if your competitor has a big public blunder? - ANS Maintain a healthy
approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound
methodology. - ANS False
Fill in the blank: Instagram stories are a great way to _____________. - ANS Drive traffic and
engagement
Why are hashtags helpful? - ANS to aid search, track campaigns, and to influence the
creation of user-generated content
When developing your brand's tone, _______ is key. - ANS Context
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 2
