COM1514 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025 - DUE May 2025

,COM1514 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE May 2025
MULTIPLE CHOICE,ASSURED EXCELLENCE
TABLE OF CONTENTS
1. INTRODUCTION
2. 2 MEDIA ARTEFACTS
2.1 The Five Functions of Mass Media
Communication
2.2 Uses and Gratifications Theory
2.2.1 Briefly Discuss the Uses and
Gratifications Theory
2.2.2 Diversion
2.2.3 Personal Relations
2.2.4 Personal Identity
2.2.5 Surveillance
3. MEDIA, DEVELOPMENT AND
DEMOCRACY
3.1 Decolonising African Media and
Communication Studies in the Global
South
3.2 Civilians' Watchdog Role on the
Internet and Social Media Networks
3.3 Media-State Relations in the African
Context

, 4. MEDIA INSTITUTIONS
4.1.1 Differentiation between a Media
Institution and a Media Institution with an
Agency
4.1.2 Examples of Media Institutions vs
Media Institutions with an Agency
4.2 Types of Media Institutions
4.2.1 Explanation of Types of Media
Institutions
4.2.2 Functioning of Media Institutions
4.3 Five Elements of the Circuit of Culture
5. CONCLUSION
6. REFERENCES


1. INTRODUCTION
Mass media plays a vital role in shaping societies, influencing
culture, politics, and public opinion. It functions as a tool for
communication, education, entertainment, and social
integration. This paper explores various media artefacts,
theories, and the complex relationship between media,
development, democracy, and institutions, particularly
focusing on the African context and decolonisation efforts.


2. MEDIA ARTEFACTS