HUBSPOT MARKETING CERTIFICATION / ACTUAL
TEST QUESTIONS WITH DETAILED VERIFIED
ANSWERS / ALREADY GRADED A.
Terms in this set (47)
Why is social media an Social media is a one-to-one medium you can use to market in a
important part of inbound direct, human way.
marketing?
Social media helps you reach
millions of people in distant
countries. Users have the
best customer service
experiences in social media.
Social media is a one-toone
medium you can use to
market in a direct, human
way.
Social media has better
advertising options than
traditional media.
Psychographics
When you dig deeper into
the development of your
buyer persona, what type of
information do you want to
consider? Psychographics
Return on investment
Advertising results
Word of mouth
,What is a vanity metric? A A surface-level metric that doesn't correlate with your business
metric that shows the success
sentiment of your brand in
social
A key performance
indicator (KPI) that shows
you how popular your
company is
A surface-level metric that
doesn't correlate with your
business success
True or false? Follower True
count is often considered to
be a vanity metric.
True
False
Which KPI will executives be ROI
more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment
(ROI)
, Why should you start To help you determine what channels and content you'll need
planning the structure of and the staffing to make it happen.
your team by looking at
business goals? To help you
determine what channels
and content you'll need
and the staffing to make it
happen.
To know if advertising is a
priority so you can allocate
enough funds. To satisfy
company stakeholders. To
understand if roadblocks
such as lack of time and lack
of people are obstacles that
you'll need to overcome.
Gather industry data to support your goal.
Which of the following steps
is NOT one you need to
think about when planning
how to structure your social
team? Plan your business
and social goals one to three
years out. Consider your
stakeholders' needs.
Allocate or advocate for
resources.
Gather industry data to
support your goal.
TEST QUESTIONS WITH DETAILED VERIFIED
ANSWERS / ALREADY GRADED A.
Terms in this set (47)
Why is social media an Social media is a one-to-one medium you can use to market in a
important part of inbound direct, human way.
marketing?
Social media helps you reach
millions of people in distant
countries. Users have the
best customer service
experiences in social media.
Social media is a one-toone
medium you can use to
market in a direct, human
way.
Social media has better
advertising options than
traditional media.
Psychographics
When you dig deeper into
the development of your
buyer persona, what type of
information do you want to
consider? Psychographics
Return on investment
Advertising results
Word of mouth
,What is a vanity metric? A A surface-level metric that doesn't correlate with your business
metric that shows the success
sentiment of your brand in
social
A key performance
indicator (KPI) that shows
you how popular your
company is
A surface-level metric that
doesn't correlate with your
business success
True or false? Follower True
count is often considered to
be a vanity metric.
True
False
Which KPI will executives be ROI
more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment
(ROI)
, Why should you start To help you determine what channels and content you'll need
planning the structure of and the staffing to make it happen.
your team by looking at
business goals? To help you
determine what channels
and content you'll need
and the staffing to make it
happen.
To know if advertising is a
priority so you can allocate
enough funds. To satisfy
company stakeholders. To
understand if roadblocks
such as lack of time and lack
of people are obstacles that
you'll need to overcome.
Gather industry data to support your goal.
Which of the following steps
is NOT one you need to
think about when planning
how to structure your social
team? Plan your business
and social goals one to three
years out. Consider your
stakeholders' needs.
Allocate or advocate for
resources.
Gather industry data to
support your goal.
