HUBSPOT Inbound Marketing Certification Exam /
Study Guide Q-Bank / Expert Verified Actual
Questions & Answers for Guaranteed Pass / Newest
Update, 2025-2026.
Terms in this set (45)
Using software to enroll every person who D. Marketing automation
downloads a specific ebook into a month-long
email campaign is an example of what?
How does the full path attribution model A. 22.5% of credit to the first
calculate credit? interaction, the interaction that created
the contact, the interaction that created
the deal, and to the interaction that
closed the deal. The final 10% is
assigned to the remaining interactions
evenly.
Fill in the blank: Most tools require you have a C. 95%
confidence threshold of ---, in order to declare a
winner in an A/B test.
, B. False
True or false?
Segmentation is a process that helps you
understand your leads and customers better, and
behavioral marketing is how you categorize them
based on the understanding you gain.
What is the difference A. The buyer's journey focuses on activities leading up to a
between the buyer's journey purchase, while the customer journey extends beyond a
and customer journey? purchase
True or false? Artificial B. False
intelligence is technology
that executes tasks based on
if-then statements.
How can you ensure your B. Include a CTA
content drives action?
How can you ensure your A. Include your CTA link in the show notes B. Shorten you URL
podcast content initiates to keep CTAs concise C. Consider mid-roll
action? Select all that apply.
CTAs
Study Guide Q-Bank / Expert Verified Actual
Questions & Answers for Guaranteed Pass / Newest
Update, 2025-2026.
Terms in this set (45)
Using software to enroll every person who D. Marketing automation
downloads a specific ebook into a month-long
email campaign is an example of what?
How does the full path attribution model A. 22.5% of credit to the first
calculate credit? interaction, the interaction that created
the contact, the interaction that created
the deal, and to the interaction that
closed the deal. The final 10% is
assigned to the remaining interactions
evenly.
Fill in the blank: Most tools require you have a C. 95%
confidence threshold of ---, in order to declare a
winner in an A/B test.
, B. False
True or false?
Segmentation is a process that helps you
understand your leads and customers better, and
behavioral marketing is how you categorize them
based on the understanding you gain.
What is the difference A. The buyer's journey focuses on activities leading up to a
between the buyer's journey purchase, while the customer journey extends beyond a
and customer journey? purchase
True or false? Artificial B. False
intelligence is technology
that executes tasks based on
if-then statements.
How can you ensure your B. Include a CTA
content drives action?
How can you ensure your A. Include your CTA link in the show notes B. Shorten you URL
podcast content initiates to keep CTAs concise C. Consider mid-roll
action? Select all that apply.
CTAs
