ENG2602 Assignment 1 2025
Unique Number:
Due Date: 12 May 2025
QUESTION 1: COMMERCIAL PERSUASION
The advertisement for the Hilton Clearwater Beach Resort & Spa stands as a strong
example of strategic commercial persuasion, effectively employing both visual and textual
elements to attract and convert potential customers. This advert is tailored to target a broad
but specific audience segment—individuals, couples, families, and corporate clients seeking
a luxurious escape or professional retreat. Using the AIDA model—Attention, Interest,
Desire, and Action—the advert draws readers in with aesthetic charm and guides them
logically and emotionally through a persuasive message that builds toward a clear call to
action. With a strong emphasis on exclusivity, rejuvenation, and convenience, the Hilton ad
demonstrates how design, language, and structure can be harmoniously combined to
promote high-end hospitality services.
The advertisement begins with an immediate visual impact. The phrase ―Rediscover the
Legend,‖ displayed in an elegant font and golden hue, is designed to capture attention
instantly. This is the first phase of the AIDA model—Attract—and it is executed through a
combination of rich imagery and nostalgic language.
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
Unique Number:
Due Date: 12 May 2025
QUESTION 1: COMMERCIAL PERSUASION
The advertisement for the Hilton Clearwater Beach Resort & Spa stands as a strong
example of strategic commercial persuasion, effectively employing both visual and textual
elements to attract and convert potential customers. This advert is tailored to target a broad
but specific audience segment—individuals, couples, families, and corporate clients seeking
a luxurious escape or professional retreat. Using the AIDA model—Attention, Interest,
Desire, and Action—the advert draws readers in with aesthetic charm and guides them
logically and emotionally through a persuasive message that builds toward a clear call to
action. With a strong emphasis on exclusivity, rejuvenation, and convenience, the Hilton ad
demonstrates how design, language, and structure can be harmoniously combined to
promote high-end hospitality services.
The advertisement begins with an immediate visual impact. The phrase ―Rediscover the
Legend,‖ displayed in an elegant font and golden hue, is designed to capture attention
instantly. This is the first phase of the AIDA model—Attract—and it is executed through a
combination of rich imagery and nostalgic language.
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
